Social Media Executive
Commutable from: Dorchester / Weymouth / Wool / Charminster
£27k + Great Benefits
VR/10415
A fantastic opportunity has arisen for a skilled social media professional to join a well-established organisation in the travel and leisure sector.
The Social Media Executive will take ownership of the social first content and be a key part of their wider marketing campaigns, bringing the brand to life through engaging content to charm the audience.
If you have a flair for creative storytelling, a good understanding of social media platforms, video editing software, and scheduling tools, then this is the role for you! You will also need a keen eye for design, strong copywriting skills, and excellent organisational abilities to juggle deadlines.
Role and Responsibilities:
1. Develop and execute a dynamic social media strategy that drives organic growth and engagement across all major platforms.
2. Create high-quality content (copy, photography, and graphics) for the group’s social media pages.
3. Manage and curate the content library to ensure it’s always fresh, relevant, and reflective of the company brand identity.
4. Collaborate with external marketing agencies on paid social media campaigns, ensuring alignment with the company brand goals.
5. Craft engaging, creative copy for email campaigns that resonate with Waterside’s audiences.
6. Support the Marketing Manager with campaign planning and execution.
7. Present campaign ideas and performance results to internal teams, showcasing the impact of your work.
8. Capture and produce captivating photos, videos, and graphics that tell the story visually.
9. Monitor and analyse social media performance, regularly reporting on key metrics.
10. Implement organic advertising campaigns to drive awareness and bookings.
Skills and Experience Required:
Essential:
1. Proven experience using social media platforms to drive brand engagement.
2. Strong written communication skills with the ability to craft compelling stories.
3. Good organisational skills to manage multiple projects in a fast-paced environment.
4. The confidence to work independently and as part of a collaborative team.
5. In-depth understanding of social media platforms, video editing software, and scheduling tools.
6. A full driving license and access to your own vehicle, as travel between Dorset and Cornwall will be required.
7. A passion for travel, hospitality, and creating memorable experiences.
Desirable:
1. Creative writing that brings your ideas to life.
2. An eye for photography.
3. 2+ years of experience in marketing, with a focus on social media.
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