Job Description
VANRATH is delighted to have partnered with a leading manufacturer in the FMCG sector to recruit a Digital Marketing Manager (focus on Brand ) to join their talented team.
This is an Office based role.
Salary/ Benefits
* Attractive Salary of ~£40,000
* Fantastic Benefits
Responsibilities:
* Take ownership of multiple brands social media activity to drive follower count and overall brand awareness including influencer/brand ambassador strategies.
* Create and manage content for the brands social media, email and other forms of digital communication to help drive brand awareness and increase engagement.
* Measure the effectiveness of marketing content, and consistently test & learn how to improve key KPIs.
* Assist trade marketing in the creation of high-quality and locally relevant assets to help drive lead generation across advertising, email marketing & social media.
* Set up the right reports to communicate relevant performance insights, analysis, and information to the wider team.
* Work in synergy with the rest of the team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition.
* Assist in the creation and posting of content on our own digital platforms.
Essential:
* 3+ years' experience in digital marketing roles with related specialist qualifications, Marketing or related degree
* Min. 2 years' experience in a D2C digital marketing role
* Experience in creating and managing Google Ad and social media ad campaigns including PPC, Shopping and GDN.
* Proficient in the use of Adobe Illustrator, Adobe Photoshop, Google Analytics / Adobe Analytics
* Sense of brand and editorial voice
Desired:
* FMCG knowledge
* Graphic design experience
* Photography/Videography experience
* Content creation experience for product marketing
* Proficient in the use of Klaviyo for email marketing