RWinvest is an award winning UK Property Investment Company who connects Buy-to-Let investors with the best property investment opportunities on the market. We are seeking a skilled and creative Hubspot Email Marketer to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing effective email flows for marketing campaigns that engage and convert our target audience. Our Email Marketer will play a crucial role in driving customer engagement, brand awareness, and revenue growth through strategic in-house and outsourced email, WhatsApp and SMS communications. Key Responsibilities: Campaign Strategy and Planning: Collaborate with the marketing team to develop email marketing and messaging strategies that align with overall marketing objectives. Plan and execute segmented email and WhatsApp campaigns to different customer segments, tailoring content to each group's preferences and behavior's. Content Development: Create compelling and relevant content, including subject lines, copy, visuals, and calls-to-action (CTAs). A strong understanding of using AI to achieve the best content and targeting is compulsory Collaborate with our design team to ensure visually appealing and on-brand email designs. List Management: Manage and maintain email and messageing lists (primarily Wassap), ensuring accuracy, segmentation, and compliance with data protection regulations (e.g., GDPR, CAN-SPAM). Implement list growth strategies to increase the subscriber base organically. Automation and Personalisation: Utilise marketing automation tools to set up triggered email campaigns based on user actions, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups. Implement personalisation strategies to deliver relevant and tailored content to individual subscribers. It is important to the role that you understand how to filter and target clients on the Hubspot system for the specific campaigns Testing and Optimisation: Conduct A/B testing of different email elements (subject lines, content, CTAs, send times) to optimize campaign performance. Analyse email campaign metrics and performance data to identify trends, insights, and areas for improvement. Analytics and Reporting: Monitor key email marketing metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates. Generate regular reports that showcase campaign performance and provide actionable recommendations. Compliance and Best Practices: Stay informed about email marketing best practices, industry trends, and regulatory changes related to email marketing. Ensure all email campaigns comply with relevant data protection laws and email marketing regulations. Requirements Qualifications and Skills: Bachelor's degree in Marketing, Communications, or a related field. Minimum of 3 years email campaign experience with proven results Proven experience in email marketing, preferably in this industry using Hubspot Proficiency with email marketing platforms and marketing automation tools Strong AI skills to create compelling email content and to target the correct audience for particular campaigns Familiarity with A/B testing methodologies and data-driven decision-making. Excellent understanding of email marketing metrics and KPIs. Analytical mindset and the ability to interpret data to optimise campaigns. Strong organisational skills and attention to detail. Negotiate prices and terms, develop campaigns and monitor results. Effective communication and collaboration skills. Benefits Competitive salary and benefits package. Company Events Commission Structure Opportunity to work in a dynamic and creative marketing team. Access to professional development and training resources. Potential for career growth within the marketing department.