About the team
This position will be part of the central CRM team, composed of 15+ specialists in CRM, dedicated to executing campaigns for local markets as well as spearheading global strategic initiatives. The team collectively strives to expand our subscriber base and enhance engagement metrics, with a primary focus on retaining Deliveroo customers. Serving as the voice of the customer, the CRM team directs efforts toward enhancing personalised user experiences, activating best-in-class CRM.
About the role
As a CRM Developer within the Central CRM team you’ll be instrumental to developing custom CRM solutions globally and delivering complex marketing automations effectively to enhance customer experiences, improve operational efficiencies and ultimately grow our bottom line through the successful implementation of our CRM engagement roadmap globally. Reporting to the CRM Solutions Manager, you'll operate under a hybrid work model, spending three days a week at our London HQ and the remainder working from home.
You'll sit within the Global CRM team, but work very closely with stakeholders from across the whole business, including our Product, Engineering, Local CRM and Data Science teams. You’ll be a passionate and technical marketer, who simplifies approaches to solutions and consistently puts the customer at the centre of their decision making. You'll lead kick-off meetings for new projects full of ideas (based on what we've learnt through data, competitor examples and your own inspiration).
What you'll be doing
* Development of custom CRM solutions using Liquid, SQL, HTML and implementation of new CRM functionalities eg. Whatsapp
* Supporting our data infrastructure within our marketing platform
* Work with stakeholders to create and implement test strategies, including testing that optimises performance of new & existing campaigns
* Automation of processes for operational excellence
* Develop best-in-class working practices to improve operational rigour, documentation, knowledge sharing and stakeholder communications
* Oversee complex multi-channel automations and campaigns from creation to execution, including analysis and reporting
* Be an expert in data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
* Proactively communicate with stakeholders to deliver projects and ensure workloads & deadlines are managed efficiently
* Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas
Requirements
* Strong relevant experience with a minimum of 3 years CRM experience
* Strong technical knowledge in CRM automation development
* Strong understanding of a scripting language eg Liquid, Ampscript, Javascript
* Good understanding of HTML and SQL
* Good communication skills and ability to coordinate with multiple stakeholder groups
* Data visualisation tools & reporting
* Braze experience preferred
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