Job Description
HEAD OF DIGITAL EXPERIENCE
£80,000 - £90,000 + bonus
Hertfordshire (Hybrid- 3 days a week in the office)
3Search are delighted to be exclusively partnered with a national, established brand in the leisure/hospitality/travel industry (PE backed) that has recently undergone revitalization and is on a mission to accelerate and drive growth! As part of this strategy, this is a newly created role to ensure that digital experience is at the forefront of marketing and it's customer engagement. Based at the friendly offices of the Central HQ, this Head of Digital Experience will report into the Digital Director but have genuine ownership and responsibility for the design, content and optimisation of the website(s) working closely with the Digital Product Team and onboarding a new agency. Supporting you implement your strategies are a team of 5; an SEO Manager, CRO Manager and 3 x Digital Content Managers.
Key Responsibilities and Deliverables:
* Managing the company website(s) to update and improve web content, user experience and ensure seamless, consistent digital experience across platforms- including commissioning UX/design to an external agency
* Working with digital product and development team on continuous improvement to website including new features
* Delivery of conversion rate optimisation programmes and driving maximised conversion rates
* Delivery of personalsation of key website content
* Owning website analytics- including Google Analytics
* Team management
Required experience and skills :
* Deep knowledge of UX/design, journey mapping and usability research
* Understanding of SEO principles and techniques
* Content marketing and management experience
* Solid working knowledge of Google Analytics
* Proven track record managing digital experiences for medium to large brands/businesses- either from client or agency side
This is a fantastic opportunity to join a business and be able to make a genuine impact from day one. You'll have autonomy and ownership and be the champion of all things website, UX and SEO internally. Friendly culture and working environment that respects work life balance.
Please apply now if you're interested!