The Area Sales Manager - South Region - will be responsible for driving sales growth within a designated territory. This role involves visiting customers, understanding their needs, selling our solutions to meet their requirements and become a trusted advisor. The ideal candidate will have a strong sales background, excellent communication skills, and a passion for building lasting customer relationships. Key Responsibilities Visit customers regularly to thoroughly understand their business and how you can help them meet their goals. Build and maintain strong relationships with new and existing customers. Put together a territory plan that highlights existing and new opportunities. Identify and pursue new business opportunities within the territory. Conduct product presentations and demonstrations to customers. Negotiate contracts (pricing) that provide a win/win strong relationship. Monitor market trends and competitor activities to identify opportunities and threats. Provide regular sales reports and forecasts to management. Collaborate with internal teams to ensure customer satisfaction and resolve any issues. Represent the brand to the highest possible professional standards both externally and internally. Essential Skills Determined and target driven with a proven track record in sales. Good Communication Skills: Ability to clearly convey information and engage with customers effectively. Strong Negotiation Skills: Capable of negotiating terms and closing sales deals. Customer Relationship Management: Proficient in building and maintaining strong customer relationships. Time Management: Efficient in managing time and prioritising tasks to meet deadlines. Problem-Solving: Ability to identify issues and provide effective solutions. Self-Motivation: Highly motivated and able to work independently with minimal supervision. Adaptability: Flexible and able to adapt to changing market conditions and customer needs. Resilience: Able to comfortably engage with all levels of the organisation, from operators to the managing director. Technical Proficiency: Comfortable using CRM software and other sales tools. Qualifications Sales Experience: Proven experience in sales, preferably in a field sales role. Driving License: Valid driver’s license and willingness to travel extensively within the assigned territory. Analytical Skills: Ability to analyse sales data and market trends to inform strategies. Presentation Skills: Proficient in delivering product presentations and demonstrations, tailored to the audience's needs, both in person and through digital media platforms. Desired but not essential; Industry knowledge: Familiarity with the industry and products being sold. A full clean UK driving license. Desired Skills Experience with Sage Line 50 or similar accounting software Familiarity with Salesforce CRM or equivalent Benefits Competitive Salary: Attractive base salary with performance-based incentives. Commission Structure: Generous commission plan to reward high achievers. Company Car or car allowance (negotiable). Workplace pension Generous annual leave entitlement Professional Development: Opportunities for ongoing training and career advancement. Expense Reimbursement: Full reimbursement for business-related expenses, including travel, in accordance with company policies. Supportive Work Environment: Collaborative and supportive team culture.