Key responsibilities
Marketing
* Review, update and promote the member value proposition (MVP)
* Analyse and optimise membership acquisition channels, such as digital advertising, email marketing, events, and partnerships.
* Plan and implement multichannel marketing campaigns, including email, social media, content marketing, paid advertising, and events.
* Ensure consistent brand messaging, narrative and visual identity across all channels.
* Work with and support our Networks to promote our events and membership.
* Manage the marketing budget, ensuring all projects and campaigns are cost-effective and align with wider operational goals.
Member engagement
* Identify and execute strategies to increase member engagement, loyalty and satisfaction.
* Review the member journey and develop initiatives to improve the onboarding, engagement, and renewal processes
* Plan and execute engagement programs, including webinars, events etc.
* Design personalised communications and offers to improve member satisfaction and encourage renewals
Membership services
* Monitor and review membership categories and products to ensure we are creating the most relevant products and services for our members.
* Oversee the development of enticing member benefit packages, working with our Partners to develop attractive promotions and discounts.
* Ensure that membership systems and processes are optimized to deliver high standards of customer service
* Ensure effective and efficient systems are in place to manage membership subscriptions, renewals and online experience.
Data Analysis and Reporting
* Track, measure, and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to meet goals.
* Track and analyse membership data to identify trends and areas for improvement.
* Prepare reports on membership engagement and marketing performance.
* Devise and undertake membership surveys as needed.
* Use data to inform decision-making and optimise strategies.
Line management
* Membership team, which comprises the Membership Adviser and Membership Assistant
* Digital Content Officer, who produces member-related content such as the e-newsletter plus website and social media content
Collaboration
* Work with the training and development team to develop effective marketing strategies to sell training products
* Work with all staff to ensure a consistent brand message and high-value content for members.
Person specification
Qualifications and Knowledge
Essential
* Knowledge of the full range of digital marketing tools and techniques and how to utilise these effectively
* Understanding of data protection regulations and their application to membership data
* Knowledge of SEO and understanding of SEO optimisation
* Knowledge of CRM systems and membership databases
* Knowledge of website content management systems
Experience
Essential
* Minimum of 3 years' experience in membership engagement, marketing or communications
* Proven experience in developing and implementing marketing strategies and campaigns across multiple channels
* Track record of creating high-quality marketing materials for different audiences
* Minimum of 2 years' experience of managing and developing staff
Desirable
* Experience in a professional membership body or not-for-profit organisation
Skills and Abilities
Essential
* Effective analytical skills with ability to insightfully interpret qualitative and quantitative data
* Excellent written and verbal communication skills with strong copywriting ability
* Excellent IT skills including Microsoft Office suite (Word, Excel, PowerPoint)
* Strong project management skills with ability to manage multiple priorities and deadlines
* Creative thinking and problem-solving abilities
* Ability to develop and maintain positive relationships with stakeholders at all levels
Desirable
* Ability to use design software such as Canva and InDesign for creating marketing materials
Personal Qualities
Essential
* Proactive, solution-focused approach to challenges
* Flexible and adaptable in response to changing priorities
* Commitment to excellent customer service
* Commitment to equality, diversity and inclusion
* Diplomacy and discretion when handling sensitive information
* Commitment to continuing professional development
Additional information
This is a full-time post (37.5 hours a week with a 30-minute unpaid lunch break each day).
Hours of work are flexible beyond core business hours of 10am – 4pm Monday to Friday.
The role is based in the Milton Keynes office but there is the opportunity to work flexibly i.e. typically 2 days (Weds and Thurs) in the office and 3 days working at home. However, flexibility to change/increase office-based days according to business needs is essential. Remote working is not an option for this role.
Additional days in the office will be required in the first month for training purposes.