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Job Details
Salary: Competitive per annum
Hours: 37.5 per week, Monday to Friday
Location: Flexible working
Contract: Permanent
Closing Date: 21st October 2024
In a nutshell
As the Manager of Social Media Paid & Display at Virgin Atlantic Ltd, you will have the unique opportunity to lead the transformation of our paid social media strategy and unlock significant growth potential aligned with our brand strategy and business goals. This role goes beyond campaign execution and involves strategic leadership of our brand and social teams in the UK and regional markets, driving the direction and upskilling of teams, and providing thought leadership.
Day to day
* Collaborate closely with agencies and the brand team to create and manage paid social ads on platforms like TikTok and Meta, with a focus on retargeting and prospecting.
* Lead the planning, execution, and optimization of paid social media campaigns across various platforms, collaborating with our media agency and other suppliers to drive innovation and optimization.
* Support brand managers in campaign planning and strategic recommendations across markets.
* Examine campaign performance and offer valuable insights to the brand and media planning teams. Collaborate with the media effectiveness manager to implement effective strategies.
* Drive maximum returns on ad campaigns by collaborating with the effectiveness team to optimize strategies, placement types, and ad formats.
* Work closely with the brand team and social media managers to guarantee timely campaign delivery while meeting predefined performance targets and expenditure guidelines.
* Maintain strong relationships with publisher platforms (Meta, Tik Tok) to stay at the forefront of new paid media strategies.
* Direct and implement the social paid media strategy at scale, driving optimization of channels and social-first content to increase engagement and conversion.
* Serve as a valuable consultant to other markets, guiding them in effective strategies for paid and display social media to enhance engagement and expand reach.
About you
* Extensive experience of multiple, large scale complex brand campaigns in multiple organisations specialising in Paid Social and Programmatic Display for a leading consumer brands
* A degree in a relevant subject such as Social Media, Marketing, Communications, Management, Business, or Media Studies.
* An in depth understanding of the UK social media landscape, including platforms like Facebook, Instagram, and Tik Tok.
* Proven success and experience managing and planning paid social campaigns in an agency or client-facing role, with knowledge of Facebook Ads Manager, Tik Tok Ads Manager, and LinkedIn Campaign Manager.
* Technical understanding of campaign set up, experience of working with Adobe preferable.
* Proficiency in managing and planning campaigns across various paid social platforms, as well as experience in managing display advertising.
* Experience of working with creative agencies or internal studios to develop best in class social campaigns
* A solid comprehension of paid social principles and effective strategies.
* A proactive and motivated approach, with the ability to work effectively both independently and collaboratively, and positively impact those in higher positions.
* Knowledge of Social Media landscape in international markets preferable
* Strong attention to detail and excellent analytical skills.
Company
Richard Branson founded Virgin Atlantic in 1984 with the intention of shaking up the aviation industry. Since then, we’ve grown from a small team, one 747 plane and a single route, to a global network that employs thousands of wonderful people worldwide. #J-18808-Ljbffr