Shape the Future of Loyalty & CRM at Pets at Home!
Find out more about this role by reading the information below, then apply to be considered.
About the Role
We are searching for an experienced and dynamic Senior CRM Manager to join our team and lead the evolution of our Pets Club loyalty program. This role offers the chance to make a significant impact, driving customer loyalty and creating meaningful, long-term growth for Pets at Home.
This role offers hybrid working from our Support Office in Handforth, Cheshire (two days per week in the office).
Key responsibilities will include;
Developing and executing the strategy for Pets Club with a 1-2 year horizon, optimising customer journeys and driving loyalty through omni-channel communications
Designing and overseeing a segmented and targeted broadcast plan, balancing customer objectives to shape how they think, feel and act
Collaborating with stakeholders across the business to translate requirements into actionable CRM strategies that deliver measurable results
Acting as the voice of our consumers, using insights and analytics to shape campaigns and identify future opportunities
Managing the CRM trigger plan, ensuring relevant offers and content are delivered effectively through multiple channels
Partnering with our Petcare Analytics Group to understand opportunities, test new methodologies and analyse results
Building and maintaining strong relationships with internal teams and external suppliers, providing leadership and prioritisation across multiple projects
About You
Proven experience managing CRM programs with expertise in direct and digital marketing
Strong organisational skills with the ability to balance strategic planning and hands-on execution
A consumer-first mindset with a passion for understanding and responding to customer needs
Excellent stakeholder management skills, able to influence at all levels of the business
Highly analytical, commercially savvy and detail-oriented, with experience managing budgets
Strong team player with a collaborative approach and a track record of delivering results in a fast-paced environment
Why Join Us?
Be a key player in shaping the future of our loyalty program and customer engagement strategy
Work alongside passionate, driven colleagues in a results-oriented and pet-focused culture
Enjoy the opportunity to lead innovative projects and see the direct impact of your work on pet owners and their furry friends
Benefits including annual bonus potential of 15%, private healthcare, company pension contribution of 6.5%, free shares, 20% discount across the business and more
Pets just see people. They arent biased and they dont discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience dont perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
Ready to take the lead and drive change? Apply now to join Pets at Home and make your mark as aSenior CRM Manager!
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