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What technical skills are required for someone to be successful and enjoy the role?
* Strong understanding of marketing principles and techniques
* Familiarity with content management systems (CMS), digital marketing channels and tools, including social media, email marketing, and web analytics
* Excellent communication and project management skills
* Comfortable working with people at all levels of the organization
* Basic knowledge of search engine optimisation (SEO) best practices
* Strong attention to detail and ability to multitask in a fast-paced, deadline-driven environment
* Experience with Adobe Creative Cloud (InDesign, Photoshop, etc.)
* Good organisational skills and ability to multi-task and manage multiple activities
* Flexibility and adaptability to changing priorities and deadlines
This role requires a blend of broad marketing skills as well as specialised digital/social media expertise. The ideal candidate will have experience in an agency or professional services setting, be a strong writer and communicator, have digital marketing capabilities, and be able to analyse/optimise marketing performance.
Who would be a good fit for this role?
As part of the Client and Marketing team, the Marketing Executive is expected to have the following skills and experience:
* Trusted Advisors: To be positive, credible, trusted advisors to the business, treating colleagues outside the team as clients, challenging constructively, and making things easier for them. Leading the way in best practice learning from inside and outside the sector and ensuring quality deliverables within deadlines.
* Focus: Reducing volume, increasing quality, and improving results. Strong project management.
* Collaborating: Working as a seamless team from a business perspective and advocating and supporting colleagues.
* Facilitating collaboration: Helping the business join up and collaborate (across departments, sectors, and regions), for example, cross-selling profitable work to current clients, and communicating the availability of specific products.
* Communication skills: Strong communication skills (written and verbal) and attention to detail.
* Supporting innovation: Developing product and other client-driven innovation based on regular and current client insights.
* Measuring success: Regularly measuring effectiveness (output/ROI), rather than activity, and feeding back subsequent recommendations to the business, raising awareness of our value.
* Flexible: Supporting other team members at busy times.
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