Marketing Manager Job Description
We are seeking a highly skilled Marketing Manager to oversee the marketing output of our agency, Small Films, and its subsidiary, Maia Films. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth and increases brand awareness.
The ideal candidate will have a strong background in B2B marketing, with a minimum of 5 years of experience in a similar role. You will be responsible for managing a team of freelancers, creating high-quality content, and developing innovative marketing approaches to test and learn.
Key responsibilities include:
* Developing and executing a marketing strategy that aligns with the agency's goals and objectives
* Managing a campaign calendar and associated marketing activity
* Creating high-quality content, including content for newsletters, creds decks, brochures, e-books, videos, webinars, and blogs
* Managing a team of freelancers to generate marketing content
* Funnel marketing, including creating lead magnets and email sequences
* Managing the marketing tech, including HubSpot, Zapier, Mailchimp, and other platforms
* Growing social media channels and increasing traffic to the website
* Devising new and innovative marketing approaches to test and learn
* Managing paid advertising channels and working with external agencies or freelancers on PPC
* Overseeing SEO through external freelancers or agencies
* Developing and evolving the Inbound Marketing Strategy
* Managing website and all other marketing collateral
* Entering awards
* Setting up regular webinars and quarterly events to generate leads for the company
The successful candidate will have a strong understanding of marketing principles, excellent writing and communication skills, and the ability to work independently and as part of a team. If you are a motivated and creative marketing professional looking for a new challenge, please apply for this exciting opportunity.
About Small Films:
Small Films is a video agency based in Hackney, London, working with a range of well-known brands and corporate companies to create high-quality films. We recently acquired Maia Films, a film agency with a specialization in education and over 80 universities that they have worked with over the last 15 years.
We are a forward-thinking company with a blend of inbound and outbound marketing, using high-quality content and the latest technology. We are looking to take our marketing strategy to the next level and increase our output.