Who are we? A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era. Our universe is made up of award-winning business arms Brave Bison Performance, Brave Bison Commerce and SocialChain. And we’re underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok. We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape. Our mission New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them. That’s why we make it our mission to capitalise on complexity for our clients—by crafting dynamic digital solutions that outpace tomorrow’s challenges. Our values We’re a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values: Bold Curiosity. We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other. Connected Clarity. We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple. Positive Encouragement. We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs. Constant Impact. We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft. Brave Bison Performance With over 20 years’ experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners, and right tech to capitalise on complexity and supercharge their online growth. By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity. Role Overview The role of the Digital Media Planner is to support and drive media planning and forecasting activities across paid search, paid social, and display channels. Primarily working on the New Balance EMEA DTC account, you will be responsible for contributing to the team’s output by using data-driven insights to inform media and budget planning decisions. You will work closely with the delivery teams to ensure that budgeting decisions align with performance goals and full-funnel strategies, incorporating both MMM and Attribution Modelling insights. You should be analytical and adept at working with data to guide decisions. Additionally, 30% of the role involves building and fostering partnerships with media platforms, creative providers, and performance vendors to elevate New Balance’s EMEA performance marketing program. Reporting to the Client Partner, you will collaborate with Paid Media Specialists, Strategists, Creative Partners, and the broader performance marketing team to deliver innovative and data-driven media plans that drive measurable results. Being in or near Amsterdam is a plus (not a must), enabling closer collaboration with New Balance’s EMEA HQ. Role & responsibilities: The role consists of working with a strong team of digital media experts to deliver the following: Media Planning & Forecasting: Support and lead the development of detailed and accurate media plans using forecasting tools across multiple paid channels (search, social, and display). Ensure media plans are data-led, addressing full-funnel performance strategies rather than focusing solely on last-click attribution. Plan and manage budgets across multiple markets and channels. Data-Driven Decision-Making: Analyze performance data to inform budgeting and planning decisions across markets and channels. Collaborate with teams to incorporate insights from Marketing Mix Modelling (MMM) and Attribution Modelling. Vendor & Partnership Development: Cultivate relationships with key media platforms, creative partners, and performance vendors. Identify and integrate innovative tools and technologies to enhance performance marketing efforts. Collaboration & Communication: Work alongside Paid Social, Paid Search, and Display Specialists to ensure seamless integration across channels. Support cross-channel initiatives, contributing to comprehensive performance strategies. Strategic Contributions: Provide input for quarterly business reviews and strategy updates. Participate in brainstorming sessions for creative and media strategies informed by campaign insights. Qualification & skills requirements: 2-3 years of experience in digital media planning and forecasting across paid channels. Demonstrable experience in managing budgets across multiple markets and channels. Strong understanding of full-funnel performance strategies, incorporating both MMM and Attribution Modelling. Proficiency in forecasting tools and methodologies. Familiarity with tools like Google Analytics, Google Ads, Meta Ads Manager, and DSP platforms. Strong analytical skills with the ability to translate data into actionable insights. Intermediate to advanced Excel skills, including experience with pivot tables and formulae Preferred Skills & Experience: Experience with cross-market campaign planning. Strong communication skills, including presenting media plans and performance insights to stakeholders. Experience working with creative teams and external vendors to enhance campaign performance. A strong interest in Paid Social and Display channels is a plus. Ability to manage tasks and prioritize effectively in a fast-paced environment. What you’ll get Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package. But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption. Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like: Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work Private medical insurance: To keep you fighting fit and give you and your family peace of mind. Income protection: We know it feels good to be covered, just in case. Calm Subscription: Now more than ever, it’s important to mind your mind 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days Christmas closure: No need to save holiday days for the Christmas closure period. It's on us Birthdays off: One extra day to celebrate your big day Summer hours: Between June and Aug we finish at 15.00 every Friday. Online coaching: Unlimited coaching via MoreHappi Remote Working: Work abroad for up to one month a year. Performance & Salary: Reviewed twice a year for everyone. Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.