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Innovation starts from the heart. Edwards Lifesciences is the global leader of patient-focused innovations for structural heart disease. With millions of patients served in over 100 countries, each team makes a meaningful contribution by improving patient outcomes and discovering lasting solutions for unmet patient needs.
This role you will be responsible for Marketing in Edwards Mitral and Tricuspid Therapies Business Unit for Northern Europe (UK, Ireland, Benelux, Nordics). In this role you will focus on the regional marketing plan, based on a deep understanding of each country's specific market needs and dynamics, in alignment with the European marketing plan and in close collaboration with the commercial teams and Business Unit Directors (BUD).
You will identify strategic opportunities and drive the execution and impact measurement of the regional marketing plan, aligned with the EU strategy to achieve the local business goals.
This role will be field based in the UK with national travel, as well as some occasional travel in Europe (up to 40% travel anticipated).
How you will make an impact:
1. Identify strategic opportunities to support market growth and competitive differentiation in the region and establish marketing programs to capture these opportunities.
2. Develop, implement and measure the impact of the country marketing plans in cooperation with the Regional TMTT Leadership Team and with the European TMTT Marketing team including campaigns, product launches and local events.
3. Develop a Country Events Strategy to support the key strategic pillars and drive execution of key congresses and customer events.
4. Understand customer and commercial teams’ needs through regular field presence, localize marketing assets, and develop thorough knowledge of therapy, clinical data and competitive landscape.
5. Support customer segmentation and KOL management.
6. Ensure close collaboration & communication with the Northern Europe BUD as well as with the Country Marketing Team and the broader European TMTT marketing team.
What you will need:
1. Bachelors or Master's degree in Marketing, Economics, Biomedical Engineering or related field.
2. Considerable experience working within a related role in Medical Devices / Healthcare industry in a strategic marketing role.
3. Sales experience would be an advantage.
4. Knowledge of Cardiology and Structural Heart Disease would also be an advantage, although not essential.
What else we look for:
1. Experience in managing product launches and marketing campaigns.
2. Excellent written and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
3. Expert understanding of related aspects of marketing concepts and principles.
4. Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
5. Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
6. Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
7. Strict attention to detail.
8. Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
9. Ability to manage competing priorities in a fast-paced environment, with project management skills.
10. Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management.
What is it like to work at Edwards Lifesciences in the United Kingdom?
As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.
We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).
Edwards Lifesciences in the United Kingdom also offers the following benefits:
* Competitive Compensation and Benefits package.
* Pension Scheme (double matching).
* Risk Life Insurance and Group Income Protection.
* Private Medical Plan.
* Service Awards.
* Enhanced Sick Leave Benefits (Income Protection).
* Employee Stock Purchase Program.
* Employee Assistance Program.
* Comprehensive Wellness Program including health and wellness subsidy, onsite gym, massages, fresh fruit in the office, financial webinars, discount cards and much more.
Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.
About Us
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.
For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
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