Marketing Automation Manager Manchester City Centre Hybrid working (3 days in the office and 2 remote) VERY Competitive salary Forward Role are working with an established B2C Financial Services business, who due to rapid growth, are looking to recruit an additional Marketing Automation Manager. Reporting into the Senior CRM Manager and working alongside a CRM team of 10, you will assist build, optimise, and manage the customer communication plan which delivers commercial and customer objectives. You will get the opportunity to be part of industry leading projects around data and automation and work with cutting edge technology and tools such as Salesforce Marketing Cloud and Einstein AI. This role is an exciting opportunity for a CRM Automation specialist with a proven record of implementing successful CRM projects in a data-driven marketing role. Responsibilities: Utilise the CRM platform to design, construct, and deliver personalised, large multi-channel campaigns and journeys Manage queries, data extensions & automations to effectively generate targeted audience selections Work with the Data team to make sure there is the required data, models, and segmentation to successfully reach and engage customers Collaborate with the Analytics team to plan and carry out A/B testing, detecting and applying optimisations to increase campaign performance and ROI Promote and uphold the operational quality control process to guarantee true, compliant, and effective data and audience delivery Improve operational effectiveness through automation and process improvements Adhere to business processes and governing standards set by the FCA Skills and experience: Proven CRM experience within data-driven, online marketing, industries Hands-on experience with Salesforce Marketing Cloud & Marketing Cloud Personalisation would be advantageous Competent in designing, delivering, and optimising multi-channel automated and ad-hoc communications Able to convert data insights into actionable suggestions Experience with strong test-and-learn approaches to enhance performance Analytical and data-driven with exceptional attention to detail As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.