Unlock Business Growth as a Performance Marketing Lead
Vanquish Fitness, a leading fitness community, is seeking an experienced Performance Marketing Lead to spearhead our paid advertising efforts. Reporting to the Head of Digital, you will be responsible for managing campaigns across Google and YouTube, Meta, and TikTok, ensuring optimal performance and aligning with business growth targets.
About the Role
We are looking for a driven, analytical, and commercially-minded individual with 3+ years of experience in managing paid media in-house or for an agency, preferably specializing in DTC retail. The ideal candidate will have a strong track record of growing paid media programmes and business revenue efficiently.
Key Responsibilities
* Manage day-to-day optimisation of Google and YouTube, Meta, and TikTok ads to ensure optimal performance.
* Develop, execute, and oversee paid media strategies to drive efficient ROAS, working towards CPA targets for both new and existing customers.
* Day-to-day management of Performance Marketing budget with the Head of Digital.
* Produce weekly, monthly, quarterly, and annual reports on core KPIs, providing actionable insights for improvement.
Requirements
* Experience using Google Analytics 4, Google Search Console, Google Merchant Centre, Google Tag Manager, Google Ads, TikTok, Meta, YouTube, Google Ads, Shopify.
* Commercially aware with an understanding of customer behaviour at various stages of the marketing funnel.
* A quick learner who can process a lot of information, prioritise independently, and create actions from data.
What We Offer
* Estimated salary: £60,000 - £80,000 per annum.
* Annual apparel allowance.
* Discounts on everything Vanquish.
* Attendance to our community events.
* Free drinks in the office.
* Quarterly Socials.
* Hybrid working (2 days from home).
* 35 hour working week.
* Free Parking.
* Modern office in a beautiful location.