Key accountabilities:
Responsibility for the development and implementation of our public affairs presence and an engaging social media plan to raise the external profile of BASIS. Key accountabilities include:
• Development of public affairs strategies to further the aims and objectives of BASIS
• Provide high-level public affairs and policy advice to the CEO, SLT and relevant team members on public affairs and policy matters.
• Recommend, and implement, appropriate tactics for effective engagement to raise awareness and strengthen our reputation with key policy makers and decision-makers
• Proactively monitor, interpret and analyse the political, policy and stakeholder landscape to deliver actionable insights, generate opportunities and mitigate risks for BASIS.
• Identify opportunities and respond to parliamentary, government and other consultations
• Track the progress of bills and other parliamentary activity
• Support the growth of BASIS social media by developing a content plan (calendar) and campaigns across various platforms
Key responsibilities:
• Proactively monitor, interpret and analyse the political, policy and stakeholder landscape to deliver actionable insights, generate opportunities and mitigate risks for BASIS.
• Expand and maintain public affairs contacts in parliament, government and with other stakeholders
• Identify opportunities for BASIS representation at public affairs events, including parliamentary meetings, APPG events, and policy forums.
• Establish clear measurable metrics applicable to advocacy and policy work
• Communicate our public affairs work internally and to our membership
• Horizon scan for upcoming policy developments and activities and maintain a public affairs schedule, monitoring the political environment (UK parliament) and providing timely intelligence to all relevant internal staff
• Identify opportunities for consultation responses and developing draft submissions to government consultations
• Provide written or oral briefings for senior staff members and advise them on contact with decision-makers
• Delivery of relevant desk-based research to underpin BASIS public affairs or its wider work
• Development and execution of social media strategies, working collaboratively with the marketing team and coordinating campaigns/content with external stakeholders and partners to amplify our messaging
• Analysis of social media metrics to optimise performance and report on key insights
Key performance indicators:
• Increase in engagement with policy-makers and stakeholders
• Increase in our response rate to parliamentary, government and other consultations leading to BASIS becoming a go to organisation
• Increase in social media content and subsequent engagement
• Total productivity
• No non-conformances in any external or internal audit
Communication:
• Actively communicate and seek feedback from colleagues, stakeholders and customers
• Communicate regularly with your team and colleagues across BASIS
• Play a participative part in your team and the wider business
• Be fully conversant in and promote BASIS vision, values and behaviours
• Be proactive in the provision of feedback and the delivery of ideas to develop and improve solutions relating to the business
Personal Development / Growing Our Own:
• Actively engage in personal development initiatives and training as required
• Gain experience in all departments
• Fully engage in your own annual objective setting process
• Positive support of all team members
• Play a participative part in Team Briefs
• Constantly strive to meet the key business strategies, these include but are not limited to:
• Communication and marketing strategies
• Business development and financial strategies
• Assist in developing a "growth" and "performance" culture that is attractive to all colleagues and customers
• Assist in long term succession planning to reduce business risk
Person specification
• Experience of political matters for the land management, environment and/or amenity sector.
• Experience in social media and impactful content.
• Strong influencing and collaboration skills and ability to engage with high-performance teams and stakeholders at any level within an organisation.
• Experience in developing policy trackers or similar accountability tools.
• Degree level education, or equivalent experience in stakeholder and/or policy engagement.
• Approachable, strong attention to detail, positive, can-do attitude, team player, proactive, customer-focussed.
• High level of computer literacy.
• Knowledge of social media management platforms.
• Excellent analytical skills.
• Ability to write and present information clearly and persuasively.
• Detail orientated and well organised, excellent ability to understand and present policy.
Additional Responsibilities / Skills
Finance
• Manage expenses in accordance with Company Expense Policy
• Manage spend in accordance with the charities budget and deliver a positive return on any investments made
• Manage Company resources to ensure that cost controls are maintained
Health and Safety and Wellbeing
• Play a pivotal role in observing Company health, safety and wellbeing rules
• Take all reasonable steps to promote health, safety and wellbeing at work
Security and data protection
• Assist the business in ensuring that Company image is maintained
• Make no reference to the Company, business, clients, products and / or services on Social Media platforms (unless authorised to do so)
• Assist the Company in ensuring its (and your) obligations under the General Data Protection Regulations (GDPR) are adhered to in terms of the collecting, processing and storing of personal data (employee, client, visitors, contractors etc.)
Colleague agreement
This job description should be taken as a general guide and the Company reserve the right to update and amend it in keeping with operational requirements, which may change from time to time.
You may be required to work in any area of the Company where work exists for which you possess the necessary skills and/or be prepared to undergo training as required by the Company.
You can also apply for this role by clicking the Apply Button.