JOB SUMMARY
The Senior Manager, Digital Field Marketing, Leads a defined sub-market within a market. They will also have a team to manage of Digital Managers and Specialists that directly report into this role and is ultimately responsible for the digital performance for a defined area and for participating hotels serviced by the leader and team. This position assists their Director with the successful planning for comprehensive digital programs to service hotels across and within their designated area. This role leads the effort in ensuring high quality service and employee satisfaction in the field marketing group, analyzes program performance results and makes recommendations for program enhancements.
The Senior Manager will Support the Director with the Destination Marketing framework relevant to the area and for participating hotels working in close partnership with the Area Director of Marketing, Digital & Loyalty.
The role will also focus on driving market share and pull through the digital goals for the defined area.
CANDIDATE PROFILE
Education and Experience
1. 3+ years’ experience in an agency or client services position is required or equivalent experience
2. 1+ years’ experience in leading project teams and implementing digital strategies or equivalent experience
3. BS/BA degree in marketing or related field or equivalent certification from higher education
4. Demonstrated ability to deliver results under challenging conditions, particularly when faced with complexity and ambiguity.
CORE WORK ACTIVITIES
Managing Work, Projects, and Policies
Oversees the execution, and coordination of the digital field marketing program and services. This includes:
5. Manage a set of hotels and a sub market.
6. Manage a team, setting and tracking team goals, and creating opportunities for growth.
7. Oversees the successful launch, execution, and coordination of the program with both managed and franchise stakeholders for there defined portfolio. Tasks for all new and renewing hotels include: Develops and maintains program contractual agreements, working with regional leadership in HR and Finance to get new contracts approved. Ensures timely execution of client agreements 30-days prior to start date. Develops and oversees client on-boarding process. Works with Digital Managers to assist in defining program goals/objectives and track hotel performance. Ensures client participation and retention goals are met across the team. Supports directs in answering complex questions from clients and/or stakeholders.
Managing Team
8. Manages a small team as defined by Area program and needs.
9. Monitors the work of direct reports to ensure it is completed on time and meets expectations.
10. Facilitates hiring activities and new associate onboarding/training as needed.
11. Conducts direct report 1:1s, annual performance reviews and other HR functions.
12. Identify opportunities for growth and project leadership for direct reports.
13. Represents team in resolving situations.
Owning Relationships
14. Identifies and builds new cross functional partnerships and relationships within global, continent and area teams (Continent Digital, MDS, Performance Marketing, Brand, Loyalty, Revenue, Sales & Distribution, Finance and HR) Builds mutually beneficial relationships to advance scalable solutions for hotels.
15. Serves as primary digital point of contact for hotel and area leaders.
16. Maintains relationships and defines working roles with partner Marriott teams as projects evolve.
Measurement and Accountability
17. Ensure accurate time tracking and regularly reviews and refines processes and quality of work standards to ensure all projects continue to support overarching Marriott Digital strategies, goals and SLAs.
18. Ensures monthly & quarterly reporting are delivered on time.
19. Provides input for Quarterly Business Reviews (QBRs).
Additional Responsibilities
20. Contributes and informs teams on digital developments through client newsletter and/or client educational webinars.
21. Oversees billing and invoicing, partners with Business Support team as needed.
22. Continual education and self-growth through reading industry blogs, social media, white papers, cases studies, research briefs, etc.
23. Attends relevant industry conferences, training and seminars, as appropriate.
24. Performs other reasonable duties, such as special projects, as assigned by Manager.
25. Presents ideas, expectations and information in a concise, organized manner.
26. Uses problem solving methodology for decision making and follow up.
27. Maintains positive working relations with direct reports, department managers, and external teams.
28. Manages time effectively and conducts activities in an organized manner.
29. Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner.
30. Manages and implements work and projects as assigned.
Managing and Conducting Human Resources Activities
31. Interviews and hires employees.
32. Promotes the fair and equitable treatment of employees.
33. Facilitates regular, ongoing communication in department (., staff meetings).
34. Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
35. Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
36. Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
37. Solicits employee feedback.
38. Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
39. Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
40. Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
41. Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
42. Identifies talents of direct reports and their teams and assists with their growth and development plans.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.