J&J MedTech | Vision | Brand Manager | Professional Communications & Digital - Job titleJ&J MedTech | Vision | Brand Manager | Professional Communications & Digital - FunctionMarketing - Sub functionStrategic Marketing - CategorySenior Analyst, Strategic Marketing (P6) - LocationWokingham, England, United Kingdom - Date postedOct 17 2024 - Requisition number2406206920W Apply Now (https://jnjc.taleo.net/careersection/2/jobapply.ftl?job2406206920W&langen) Share Description Johnson & Johnson MedTech | Vision is seeking a Brand Manager | Professional Communications & Digital, based in Wokingham. Who are we? At Johnson & Johnson MedTech, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com Johnson & Johnson MedTech | Vision We are united in our aspiration to partner with eye care professionals and help more people around the world preserve and restore sight for life. Eyesight is undervalued and undertreated-and we believe that it is our responsibility to help change this. Our vision is to help people see better, connect better, live better. Our mission is to bring science and sense of sight to life through world-class innovation and customer experience. The portfolio at Johnson & Johnson Vision includes the bestselling contact lens brand in the world, ACUVUE®, plus consumer eye health solutions, dry eye treatments, refractive (Lasik) and cataract products. https://jjvision.com Purpose of the role Working within the UK/IRE marketing team for J&J Vision Care. You will work on the ACUVUE® brand and will report into the Group Brand Manager, Communications and Digital Lead. Collectively the marketing team works across both professional and consumer marketing, to both drive eye care professional advocacy, and consumer demand, for the brand. What to expect: Day-to-day responsibility for all professional touchpoints across owned, earned and paid. Drive performance by owning and delivering the strategic professional communications plan for ACUVUE®/Johnson & Johnson Vision. Supporting Group Brand Manager with overall professional comms strategy Lead deployment of professional media plan, focused on growing return on investment through a performance marketing approach Lead Professional PR activation to ensure ACUVUE®/J&J remain top of mind with ECPs Lead Conference planning and deployment, working closely with cross-functional partners including Professional Education. Amplify conference attendance pre, during and post to maximise return on investment Optimise owned channels include Email and website content and functionality. Competitor focus - monitor activity & derive insight to improve ACUVUE® communications impact Effectively manage Professional media and PR agencies Unlock category growth by winning with our key account (KA) customers As marketing lead for a defined Customer Activation Team, drive contact lens category growth & maintain/grow Acuvue share within our key account customers by: Leading marketing aspects of specific projects/initiatives Building relationships with the relevant KA contacts (head office and store level) Shaping consumer/shopper outreach specific to key account Qualifications Who are we looking for? Experienced brand/product manager with the confidence and experience to take the reins in this high priority role quickly. Critical to be self-sufficient, enthusiastic and passionate about delivery. The marketing team works closely with Professional Affairs, Key Accounts, and the Salesforce management team in the UK/IRE business. A strong customer (retailer) focus is an essential part of how we do business and you'll also be part of a cross-functional team specific to a leading UK customer to drive excellence in customer activation. The role also involves working closely with the EMEA marketing team on a UK lead market basis. Sales/commercial and previous HCP experience beneficial but not essential. Occasional (<10%) travel around the UK e.g., conferences, work-with days with sales reps. Occasional trips within EMEA (1 or 2 per year) What type of mark will YOU make? By joining Johnson & Johnson MedTech you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our commitment to be the world's healthiest workforce you can strengthen your body as well and your mind. When you work at Johnson & Johnson you can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there's no end to the lasting impact we can make together. And that changes everything. What's in it for YOU? It's important to us that you feel you can bring your whole self to work; at Johnson & Johnson we provide an environment for you to fulfil your career aspirations as well as promoting your physical and mental wellbeing. As part of our offering, you will receive a competitive compensation and benefits package as well as benefits that can be tailored to what is valuable to you throughout different stages of your life. Examples of this include online Digital GP, private healthcare, Retail Vouchers, Discounted & Subsidised Gym memberships and you can get to support community projects as part of our global Corporate Social Responsibility programme