Brands, Marketing and Audiences Fixed Term - Full Time London, GB, W1A 1AA BBC PUBLIC SERVICE B'CAST Job Closing Date: 25/11/2024
THE ROLE
Package Description
Job Reference: 19390
Band: C
Salary: £27,500 - £46,400 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Contract type: 1 x Fixed Term Contract - 2/1/2025 - 1/5/2025
Location: Office Base is London. This is a hybrid role and office working will be balanced with home working.
Weâre happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
* Excellent career progression â the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
* Unrivalled training and development opportunities â our in-house Academy hosts a wide range of internal and external courses and certification.
* Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more
Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.
If you need to discuss adjustments or access requirements for the interview process please contact the reasonable.adjustments@bbc.co.uk
Job Introduction
The BBC World Service delivers a multi-platform news service in English and 42 languages to millions around the world on TV, radio and digital platforms.
Reporting to the Head of Marketing for BBC World Service, the post holder is required to run media planning and paid media and digital content marketing campaigns to drive awareness of language services, trial of new digital content and brand equity among audiences.
Youâll deliver innovative and engaging marketing campaigns â with an emphasis on digital - which make people sit up and take notice. You will have paid social experience across multiple platforms. Duties include identifying market trends, planning campaigns, setting the KPIs and metrics and using web analytic tools to analyse the performance of marketing campaigns.
The post holder will develop excellent working relationships with the Editorial teams, to ensure marketing best supports their Editorial plans and priorities. Keeping a close eye on the News as it breaks, they will need to identify and manage tactical, reactive activity alongside strategic delivery plans.
They will also work very closely with colleagues in the wider marketing and business development community including trade and consumer marketing in Global News Limited to ensure consistency in strategic and creative approach.
Weâre looking for people who are full of ideas and have a real passion for news. People who have enthusiasm for all things digital and keen to understand the role Marketing plays across BBC journalism around the world.
Main Responsibilities
Campaign Delivery
* Develop campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms.
* Assist the Marketing Manager and Head of Marketing in working upstream with stakeholders, shaping content/genres/programmes or products.
* Lead the delivery of effective and impactful creative work that reflects brand guidelines.
* Ensure campaigns are delivered within budgets and timeframes.
* Work with internal creative teams (pictures/radio cross trails), Social Media, Communications, Audiences & external agencies.
* Ensure all marketing and communications activity is correctly complied (reflecting BBC Brand guidelines) and is in line with BBC Editorial Guidelines.
Strategy and Planning
* Help shape the evaluation process: contribute to regular reviews with colleagues and stakeholders to review core campaign output.
* Help manage the budget for the channel/genre/product campaigns and ensure campaigns are delivered within budgets and timeframes.
* Support the planning process and execute activities within marketing plans for specific campaigns based on campaign briefs and media strategies.
* Work closely with multiple BBC stakeholders to deliver projects with their full support.
* Contribute to regular reviews with managers and stakeholders to review campaign output vs brand guidelines.
* Manage and mitigate risks and issues; escalating as appropriate.
Leadership, Relationships and Development
* Help support and develop marketing co-ordinator(s); and deputise for marketing manager if required.
* Establish great working relationships with Audiences, Social Media, Communications & Media Engagement teams.
* Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans where possible.
General
* Drive efficiency and effectiveness in everything the BBC delivers to provide value for money for BBC licence fee payers
* Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
* Comply with the BBCâs policies on Diversity and to apply the principles of the policy when carrying out the role
* Contribute to making M&A a fantastic place to work and to attract the best people.
Are you the right candidate
Essential
The successful individuals will have a good understanding of the broadcast industry or a similar brand-facing or entertainment business; this will be coupled with experience of delivering complex multi-media campaigns from the briefing stage onwards. In addition, you will have experience in, and a natural affinity for, digital marketing and social media.
In this context they will need to demonstrate knowledge and successful experience of:
* Experience in a digital marketing or advertising role
* Delivering multi-media marketing campaigns from brief to evaluation
* Working experience with website analytics, social media platforms and digital advertising best practices
* Working with in-house and third party creative resources
* Budget and project management; efficient use of resources
* Driving collaboration across organisational boundaries
* Managing critical stakeholder relationships
* Analytical approach, able to critically evaluate ideas and information
* Effective written and verbal communication, with good presentation skills
* Able to embrace change, and make improvements to working practices
* A successful leader, able to manage self, lead campaigns and campaign teams within a complex matrix environment
* Passion for and a good understanding of the BBC
* Ability to meet and set targets and deadlines whilst managing a wide range of concurrent activities.
Desirable
* Understanding of editorial and other compliance policies
* Understanding of BBC Brands, knowledge of the broadcasting industry and a demonstrable interest in its output
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We donât focus simply on what we do â we also care how we do it. Our values and the way we behave are important to us. Please make sure youâve read about our values and behaviours here.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC â whether thatâs to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise. To find out more about Diversity and Inclusion at the BBC, please click here.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.