Head of Marketing at Virtual College by Netex
The Product Marketing Manager – VC by Netex will drive the go-to-market strategy, positioning, pricing and messaging for our products and business. The role will collaborate with cross-functional teams, including finance, tech, sales and customer support to ensure products are successfully established in the UK market and achieve sustained market growth. The role will involve deep investigation and understanding of customer needs and user journeys, horizon scanning and competitive landscapes, market trends and manipulation of data to identify key selling opportunities for marketing campaigns.
Responsibilities
* Product positioning and go-to-market strategies
* Customer and prospect analysis and segmentation
* Market and competitor insight
* Customer nurturing and retention
* Marketing campaigns
Experience
* Previous experience in a Product Marketing role
* Strong analytical skills and using data to inform decisions and planning
* Proficiency in using CRM systems (Microsoft Dynamics experience would be an asset)
* Background in learning technology solutions or a background in the learning or training space would be beneficial but not essential
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Industries: E-Learning Providers
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