Job Overview: We are seeking an experienced and results-driven Acquisition Lead to join our dynamic E-commerce team. The Acquisition Lead will be responsible for developing, executing, and optimising digital acquisition strategies to drive traffic, increase conversions, and ultimately grow revenue for our e-commerce business. This role will require a deep understanding of various acquisition channels (paid search, paid social, display, affiliate,etc.) and the ability to manage end-to-end campaigns, from ideation to performance analysis. We are looking for ambitious candidates with a proven track record of delivering above average growth and managing multi-million pound budgets. In return we’re offering a career defining opportunity to devise strategies to deliver against our ambitious plans in the US, EU and GCC. Key Responsibilities: Strategy Development & Execution : Design and execute comprehensive digital acquisition strategies across multiple channels (Google Ads, Meta, TikTok, Affiliate marketing etc.) to drive high-quality traffic and improve conversion rates. Set clear goals for acquisition campaigns aligned with business objectives, including KPIs such as ROI, CPA (Cost per Acquisition), LTV (Lifetime Value), and CAC (Customer Acquisition Cost). Develop innovative and cost-effective ways to attract and retain customers to our e-commerce platforms. Responsible for delivering the new customer acquisition numbers to the marketing budget provided. Campaign Management : Oversee end-to-end campaign execution, including budget management, targeting, creative, bidding strategies, and ongoing optimisation. Collaborate with cross-functional teams (content, design, analytics, product) to ensure campaign alignment with brand messaging and product offerings. Continuously monitor campaign performance, analysing data to make adjustments and optimise campaign efficiency. Analytics & Reporting : Use data analytics tools (GA4, PowerBI, Meta etc.) to measure the effectiveness of acquisition efforts and identify growth opportunities. Provide weekly, monthly, and quarterly performance reports, highlighting key insights, trends, and areas for improvement. Conduct A/B testing and other optimisation experiments to improve performance and effectiveness. Customer Segmentation & Targeting : Develop and refine customer segmentation strategies based on behaviour, demographics, and purchasing patterns. Implement customer lifecycle strategies to maximise customer lifetime value and improve ROI. Budget Management : Manage the acquisition budget efficiently, allocating resources to the most profitable channels and adjusting spend according to campaign performance. Forecast future acquisition costs and revenue to optimise budget allocations. Collaboration & Leadership : Collaborate with external agencies/vendors to execute campaigns. Work closely with the e-commerce and product teams to ensure alignment between marketing efforts and product availability, promotions, and seasonal strategies. Key Requirements: Experience : Proven experience (5 years) in digital marketing, specifically in customer acquisition, for e-commerce retail brands. Hands-on experience with key digital marketing channels such as Google Ads, Meta, Tiktok, affiliate, programmatic etc. Solid understanding of analytics tools (GA4, PowerBI, Meta, etc.) and experience in data-driven decision making. Basic knowledge or understanding of email marketing and SEO would be advantageous but not essential. Skills & Competencies : Strong understanding of performance marketing metrics (CPC, CPA, ROAS, LTV, etc.) and experience optimising based on these KPIs. Proficiency with analytics platforms (Google Analytics, SEMrush, etc.) Exceptional communication and project management skills. Strong problem-solving skills and ability to think strategically and creatively. Highly organised, with the ability to manage multiple projects and deadlines effectively. Understanding of attribution modelling and mixed media modelling. Experience with marketing automation tools and CRM systems is a plus. Education : Bachelor’s degree in Marketing, Business, or a related field. Additional certifications (Google Ads, Meta Blueprint, etc.) are a plus. Desirable Attributes: Passion for e-commerce and digital marketing trends. Strong analytical mindset and ability to interpret data to make informed decisions. Results-oriented with a focus on maximising ROI and improving customer acquisition efficiency. Ability to thrive in a fast-paced, dynamic environment. What We Offer: Competitive salary based on experience Opportunities for professional growth and development. Collaborative and inclusive team culture. 25 days holiday (rising to 28 with service) bank holidays Enhanced maternity & paternity pay 24/7 Employee Assistance Programme 2 Volunteer days per year Birthday day off Summer Hours Early finish on payday Fridays Staff discount Please note you will be required to be in our office in Northampton 2-3 days per week minimum.