Marketing Manager/Senior Marketing Manager/B2B Marketing Manager/B2B/Insurance
Overview:
An excellent opportunity has arisen to join our central marketing team as Marketing Manager - advising and delivering on Marketing strategy as the Marketing function point of contact and enabling the retention and growth of accounts, as well as the winning of new clients.
A keen focus should be maintained to ensure that all activity is concentrated on achieving clear and demonstrable Return on Investment.
Key responsibilities:
* Develop strategic marketing plans to support the business plan and key objectives set by divisional heads, working closely with the Senior Marketing Manager/B2B Marketing Director
* Be the trusted advisor and key contact for the division for all aspects of marketing
* Create and manage integrated marketing campaigns targeting prospects in existing and new markets
* Collaborate closely with in-house specialists and freelancers to ensure that all marketing output is engaging, on-brand and executed with excellence
* Measure success of marketing activities undertaken and incorporate learnings to steer future activity
* Share expertise, knowledge and best practice to add value across the Marketing team and for the greater benefit of the business
Essential
* Proven experience in a Marketing role, partnering with a business area, team or division at strategic level
* B2B Experience is important
* Insurance experience is highly desirable.
* Highly credible, with the ability to advise, positively influence and partner with stakeholders at all levels
* Excellent verbal and written communication skills