The Head of Marketing and Communications (MarComms) is a critical leadership role responsible for growing New Wine’s network, engaging target audiences, and reaching ambitious attendance and fundraising targets. Reporting to the Director of Operations, the Head of MarComms will lead the MarComms team to drive awareness and engagement for New Wine’s events, network activities, and ministry initiatives. This position will develop and oversee integrated marketing, fundraising, and communications strategies that strengthen New Wine’s mission and expand its reach.
Background
New Wine’s vision is “local churches changing nations”. In order to fulfil this, we have established three strategic priorities:
1. Equipping Leaders: Through its Leadership Network, New Wine is committed to empowering leaders to minister confidently in the power of the Holy Spirit, equipping them with the skills and support needed to bring the Kingdom of God into their communities.
2. Empowering Younger Generations: Recognising the urgent need to reach children, youth, and young adults, New Wine is dedicated to investing deeply in ministries that engage these age groups.
3. Multiplying Churches: New Wine envisions every church in its family, planting and nurturing a new congregation, driving growth and expanding the church’s impact.
Areas of Responsibility:
Event Marketing and Sales
* Develop and execute strategic marketing campaigns to achieve attendance and revenue goals for major New Wine events.
* Lead the team in delivering multi-channel marketing initiatives (e.g., digital advertising, social media, email campaigns, partnerships) that maximise audience reach, engagement, and event registrations.
* Collaborate closely with the Events teams to align promotional activities with event goals, timelines, and budgets.
Network Growth and Strategic Priorities
* Design and implement campaigns to grow New Wine’s Network, actively promoting our strategic priorities.
* Drive initiatives that support network expansion and retention, fostering a vibrant and active New Wine community across the UK.
Fundraising and Donor Engagement
* Develop fundraising campaigns that align with New Wine’s goals, meeting or exceeding annual revenue targets.
* Collaborate with the Head of Fundraising and Partnerships to create messaging that resonates with donors.
Brand and Communications Strategy
* Lead the development and implementation of a cohesive brand and communications strategy for New Wine.
* Oversee the creation and distribution of content for New Wine’s website, social media, email newsletters, and other channels.
Team Leadership and Development
* Manage, mentor, and inspire the MarComms team.
* Set clear goals and KPIs for the team, regularly evaluating performance to ensure objectives are met.
Person Specification:
Skills and Abilities:
Essential:
* Proven experience in a marketing, communications, or fundraising role.
* Demonstrated success in leading multi-channel marketing and communications strategies.
* Strong understanding of digital marketing and brand management.
Desirable:
* Familiarity with the UK church landscape and a strong alignment with New Wine’s mission and values.
Personal Attributes:
Essential:
* High level of integrity and professionalism.
* A commitment to living out the values and mission of New Wine Trust.
You can find the job description here.
To apply please send your cv and cover letter to recruitment@new-wine.org
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