Closing Date: 23 February 2025 Ref 6934 Save the Children UK has an exciting opportunity for a collaborative and influential individual to join our team as Senior Marketing Manager (Legacies and Mid-Value). We are looking for passionate marketer with proven legacy and/or mid-value fundraising experience to help lead and scale Save the Children's Legacy & Mid-Value programmes. This is a 12-month fixed term contract role. You will have the opportunity to lead a high-performing team to deliver ambitious income goals in two of our most critical fundraising programmes, to significantly improve the lives of children in the UK and across the world. This role offers the opportunity for hybrid working and will require the successful application to work from our London, Farringdon office up to 4 days per month. About Us Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met, and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. About the Role As Senior Marketing Manager (Legacies and Mid-Value), you will unlock the potential within our committed supporter base to give at a higher level during their lifetime and create a lasting legacy for children by leaving a gift in their will. You will lead the planning and delivery of effective marketing campaigns that build deep connections with supporters, drive income, and ensure Save the Children's marketing is engaging and inspires action. In this role, you will: • Lead a high-performing marketing team to plan and deliver integrated, cross-organisational legacy and mid-value marketing campaigns, managing budgets, creative development, and performance analysis. • Develop and execute strategic marketing plans that drive consideration, conversion, and income growth while ensuring a seamless supporter experience. • Use data and insights to deeply understand supporter motivations, ensuring an audience-first approach that maximises engagement and lifetime value. • Oversee 1-2-1 supporter relationship management, ensuring effective stewardship and increasing commitment and loyalty. • Analyse marketing effectiveness, driving a test-and-learn approach to continuously improve marketing outputs. • Build collaborative relationships with internal stakeholders and external partners, including marketing agencies and fulfilment partners, to maximise campaign impact. About You To be successful, it is important that you have: • Strong leadership skills, with the ability to manage and inspire a team to achieve ambitious goals. • Proven experience in delivering legacy and/or mid-value individual giving programmes, including prospecting, pipeline development, and relationship management. • Extensive experience in delivering complex, integrated multi-channel marketing campaigns, utilising the most effective channel mix to ensure we're targeting the right individuals with the right message at the right time. • Strong analytical skills with experience using data and insights to inform strategy and improve supporter experiences. • Experience in growing supporter lifetime value through effective stewardship and engagement strategies. • Excellent project management skills, with the ability to plan, prioritise, and manage multiple campaigns simultaneously. • Commitment to Save the Children's vision, mission, and values. What we offer you: Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance. We focus on flexibility, inclusion, collaboration, health, and well-being both in and outside of work. We provide a wide range of benefits that will reward your hard work, motivate you, and inspire you to improve the lives of children every day. To learn more about the position, please review the Job Description in the attached Documents. Closing date: 23/02/205 Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications. Ways of Working: The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (circa 4 days per month). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building. Please note: travel costs to your contracted office will be at your own expense. Flexible Working - We are happy to discuss flexible working options at interview. Commitment to Diversity & Inclusion: Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT or in an LGBT family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.