Are you passionate about driving marketing success in the trade sector?
We’re looking for a Segment Marketing Manager to lead marketing strategies for Flooring Contractors, Installers, and Wholesale customers. This role offers the opportunity to shape product strategies, manage customer engagement programmes, and drive growth in a thriving industry.
What you’ll be doing:
* Segment Strategy and Planning: Create and execute marketing strategies tailored to trade audiences, setting targets and KPIs that align with business objectives.
* Product Management: Oversee the Cushioned Vinyl Products portfolio, support product launches, and drive improvements based on market insights.
* Programme Management: Manage trade engagement initiatives, including the Rewards Programme and Priority Partner Programme, to build strong relationships and add value.
* Marketing Campaign Execution: Plan and deliver impactful campaigns across multiple channels, ensuring consistent brand messaging.
* Industry Engagement: Represent the organisation at trade shows and events, fostering relationships with key stakeholders and gathering valuable market insights.
* Budget Management: Assist in managing the marketing budget, ensuring efficient use of resources to deliver maximum ROI.
What you’ll bring:
* A bachelor’s degree in Marketing, Business, or a related field.
* Experience in marketing, preferably within the flooring or built environment industry.
* Strong analytical and project management skills.
* Excellent communication and relationship-building abilities.
If this sounds like your next challenge, we’d love to hear from you! Apply today