At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all, Hunger for none' is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Strategic Communications Lead
We are dedicated to farming's future – Join us.
We work hard to provide farmers and their advisors with the innovative products, advice and support they need. Our success is built on a reputation for developing solutions and building partnerships throughout the food chain. It’s this passion for what we do that makes working for Bayer so rewarding.
At Bayer we have an open and inclusive environment and hire passionate people who can contribute ideas, help solve complex problems and make an impact. We are organizationally structured in mission-focused self-managed customer squads in order to create targeted value creation for our customers.
Major Tasks and Responsibilities:
1. Develop and execute comprehensive communications strategies that align to our organisations Ambition strategy, business objectives and goals.
2. Utilising your strong commercial acumen and the ability to drive sales through strategic communications, you will oversee the development of impactful campaigns and execution through channel strategies.
3. Effectively managing agencies, including the management of contracts, terms and conditions, all while ensuring the agencies are clear on our strategic approach and have the ability to execute in the most efficient and impactful way.
4. Oversee our marketing technology platforms, ensuring we have a clear strategic approach, experience of SEO, Salesforce and Marketo tools are advantageous.
5. Website management, ensuring the website is in line with our brand and effectively communicates key information to the market.
6. Ensure our strategical alignment with European communications strategies and initiatives.
7. Budget management, ensuring optimal allocation and utilisation of resources to maximise ROI.
8. Collaborate with cross-functional teams to understand the needs of our customers and ensure customer centricity.
9. Support with internal communications strategies to keep the internal audience engaged and connected to business activities, and to support achievement of our overarching strategy.
10. Establish metrics and KPI’s to evaluate effectiveness of communications initiatives.
11. Undertake regular retrospectives, reviewing campaigns and striving for continuous improvements.
Who you are:
1. Solid relevant experience in a communications role.
2. University Degree Level Qualification in Communications, Marketing or a related field.
3. Proven experience in agency management and executing successful campaigns.
4. Agricultural knowledge preferred, but not essential; training can be provided.
5. Experience in budget management and optimization to ensure cost-effective communication strategies that deliver ROI.
6. Strong analytical skills and the ability to translate data/information into strategy.
7. Ability to work in an agile, fast-paced environment managing multiple projects simultaneously.
8. Ability to motivate, engage and inspire others to deliver against strategic objectives.
9. Ability to communicate effectively with multiple stakeholders.
Your Application:
Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.
To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee:
* Competitive compensation package consisting of an attractive base salary and annual bonus. Individual bonus can also be granted for top performance awards.
* 28 days annual leave plus bank holidays.
* Private Healthcare, generous pension scheme and Life Insurance.
* Wellness programs and support.
* Employee discount scheme.
* State of the art offices.
* International career possibilities.
* Flexible and Hybrid working.
* Help with home office equipment.
* Volunteering days.
* Support for professional growth in a wide range of learning and development opportunities.
* We welcome and embrace diversity providing an inclusive working environment.
The best possible work-life balance is of great importance to us, which is why we support a flexible hybrid working model.
#LI-UK
#Hybrid
Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.
Bayer is committed to providing access and support for all individuals with disabilities and/or long-term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com.
“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”
Location: United Kingdom : Cambridgeshire : Cambridge
Division: Crop Science
Reference Code: 833133
#J-18808-Ljbffr