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Digital Marketing & Activation Manager - FTC, Scarborough
Client: mccainfood
Location: Scarborough, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: fb9e4fbe5684
Job Views: 3
Posted: 16.02.2025
Expiry Date: 02.04.2025
Job Description:
Position Type: Temporary - Full-Time
Position Location: Scarborough
Requisition ID: 34285
About McCain:
At McCain, we’re feeding the world: from French fries to Smiles, we contribute to the important role food plays in people's lives. That’s why we’re dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. Join us and see how you can MAKE IT at McCain!
About the role:
The role of Digital Brand Activation Manager is to manage and drive our online brand presence by developing our digital strategies and plan to improve McCain’s visibility and growth within our online environments and platforms.
This person will take a lead in step changing our online digital content and assets to drive E-comm best practice.
Working in collaboration with our brand comms, product management, category and customer teams you would also be responsible for:
* Identifying roadmap for activating the brand online to drive E-comm sales, establishing effective ways of working between various commercial stakeholders.
* Unlocking key brand and product campaigns with digital and social, connecting campaigns to purchase within Ecommerce opportunities.
* Creating best in class creative assets, imagery and content for all priority products and NPD.
* Managing online shopper activation, plan, book and evaluate effectiveness of media, develop platform ready assets, supply, report and leverage performance/ insight.
* Ensuring optimal brand/ pack presence, product ratings and reviews.
* Supporting brand comms team in developing and executing social ‘business as usual’ content to be deployed across key social channels.
Please note: This is a 9-12 month maternity contract.
Role requirements:
This is an ever-evolving area of McCain, so we need someone who has a self-starter mentality, who’s not afraid to get their hands dirty and who has an entrepreneurial spirit. You must also:
* Have experience in a Digital environment.
* Be digitally native with experience in e-com, e-com media booking, content management or digital asset management system for a large client or company.
* Have good analytical skills and be result-oriented.
* Have experience of project management and be able to manage multiple projects simultaneously.
* Possess great communication skills and be able to collaborate with various teams.
Location:
Being in the office every single day is a thing of the past. Here at McCain, we champion hybrid working, encouraging our full-time, office-based people to connect in person with others for around half of their working time.
The benefits of working for McCain:
For working hard, you’ll also get a great salary and some pretty good benefits including:
* An achievable yearly bonus based on personal performance.
* An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay.
* Flexible holidays – where you can buy & sell up to 5 days holiday per year.
* Optional health cash plan.
* Cycle to work scheme.
* ‘Chips In’ Volunteering Day Off.
Our Leadership Principles:
Our principles guide our actions across the organisation. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success.
* We are customer obsessed.
* We think big and plan ahead.
* We bring out the best in our people.
* We act like owners.
The McCain experience:
We are McCain: your impact is a significant part of the business. Join our team to see why we’re better together.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.
Job Family: Marketing
Division: GB Marketing
Department: Brand Communications
Location(s): GB - United Kingdom : England : Scarborough
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