From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey. Established in Salford, Manchester, in 1967, we started with a clear vision: to provide the ultimate betting experience for our customers. Today we pride ourselves on delivering unparalleled entertainment experiences worldwide. Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail, and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops, we continue to play a vital role in local communities across the UK while expanding our presence online. Responsibilities Here is where you come in… Working in our retail teams, you’ll enhance Betfred customers’ experiences every day. From our gaming machines to our sports offering, you will need to be on the ball with our products and services. In doing so, you will help create a welcoming environment where our customers’ experiences are always enjoyable and responsible. No two days are the same, but your main responsibilities will include: Processing customers’ bets in a timely and attentive manner. Attending to all customer queries quickly and knowledgeably. Engaging customers with expert knowledge of our products and promotions. Supporting key promotional events throughout the sporting calendar. Maintaining a well-presented environment which customers love to be a part of. Being a team player – collaboration is key to improving the customer experience. Handling cash transactions with the utmost care and accuracy. Following our Think 25 policy and adhering to our age verification processes. We are here to help you realise your individual goals. To kick off your Betfred journey, we will provide you with a structured training programme, all aimed at helping you settle into your new role as quickly as possible. By the end of the programme, you will be ready to open and close the Betfred shop and be all set for life in your role as Assistant Sales Manager. We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Skills & Experience What you’ll need to succeed Be 18 and have the right to work in the UK. Must be able to work evenings, weekends, and public holidays. Outstanding customer service skills and the ability to engage all customers. A passion for sports, betting, and gaming is beneficial but not essential. An eagerness to learn, develop, and flourish within the Betfred family. Benefits Why join a winning team? Betfred brings benefits and rewards for all our colleagues. We offer full or part-time opportunities so you can find a role that suits you. Be rewarded Enhance your income: benefit from bonuses, incentives, retail discount vouchers, and more. Monthly pension contributions: helping you prepare for your future. Enhanced maternity & paternity pay: our Betfred family works to support yours. Feel valued A long-service recognition programme and life milestone rewards. A recognition scheme to earn and convert points to spend with over 700 retailers. A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings, and free 121 financial coaching. Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service, and complimentary eye tests. What’s next? If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.