TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience: we shoot videos, write articles, make animations, and publish them on social media (Facebook, YouTube, Instagram, TikTok, etc.). We're a fast-moving, creative and international business: 100+ videos and articles per day in 19 languages, 2 billion+ subscribers worldwide, 40+ projects, including 5-Minute Crafts, Bright Side, 123GO!, Slick Slime Sam, and Avocado Couple, 2,000+ teammates in 70+ countries.
Are you a visionary leader with a passion for social media strategy? We’re seeking a Head of Strategy to develop and oversee comprehensive social media initiatives that align with our company’s goals. In this pivotal role, you’ll drive brand growth, audience engagement, and content quality across multiple platforms. If you thrive in a fast-paced environment and have a knack for innovative strategy development, this opportunity is for you!
Job responsibilities:
* Strategic Leadership: Develop and execute a cohesive, data-informed social media strategy that aligns with the company’s mission, ensuring our platforms drive engagement, growth, and long-term brand loyalty across platforms such as YouTube, Facebook, Instagram, Twitter, TikTok, and Snapchat.
* Execution Oversight: Oversee and align with SMM operation the execution of social media strategies, ensuring successful implementation and alignment with brand goals.
* Goal Setting: Shape both short-term and long-term objectives to drive brand growth, audience engagement, and content quality.
* Performance Monitoring: Establish and monitor key performance indicators, implementing necessary adjustments to maintain alignment with the company’s evolving business goals. Provide insights and regular reports to refine strategies as needed.
* Consultancy: Be the expert consultant and work closely with cross-functional stakeholders (Production, Social Media Marketing, Platforms) to ensure a unified approach to brand messaging and content distribution.
* Industry Insight: Continuously monitor industry trends, platform updates, and the evolving media landscape. Share insights with the team and integrate these trends into departmental strategies.
* Performance Assessment: Regularly evaluate the prepared analysis of all social media channels, provide insights and propose initiatives to C level leadership on social media performance and strategy progress for continuous improvement.
* Team Leadership: Build and lead a high-performing core team of Platform Experts and Brand strategists, providing mentorship and strategic guidance to ensure they operate in alignment with company goals.
* Creative Enhancement: Identify areas for improvement and implement solutions to enhance creativity, efficiency, and overall team performance.
* Cross-Functional Collaboration: Work closely with key stakeholders, including Production, SMM, and Platforms teams, to ensure social media strategies support overall business objectives.
* New Opportunities: Engage into discussions and lead the integration of innovative tools, features, and platforms that may enhance our social media presence and performance.
* Industry Insight & Innovation: Continuously monitor social media trends, platform updates, and broader industry developments to ensure strategies remain cutting-edge and impactful.
Requirements:
* Experience: At least 5 years of experience in social media strategy development and execution, with a significant portion in leadership roles.
* Visionary Leadership: Strong ability to develop and articulate a clear vision for social media strategy that aligns with company goals.
* Analytical Skills: Proficiency in analyzing social media metrics and translating data into actionable strategies.
* Exceptional Leadership: Proven track record of inspiring and guiding teams to success with exceptional leadership skills.
* Platform Expertise: Deep knowledge of all major social media platforms, including emerging trends and best practices.
* Brand Management Insight: Strong understanding of brand management and content creation strategies within a social media context.
* Trend Anticipation: Ability to anticipate industry trends and stay ahead of the curve.
* Collaborative Mindset: A collaborative mindset with the ability to work effectively with cross-functional teams.
* Language Proficiency: Fluent in English, with strong written and verbal communication skills.
What we offer:
* Full-Time Flexibility: Enjoy the freedom of a fully remote role, allowing you to work from anywhere that fuels your productivity and creativity.
* Innovative Environment: Join a tech-savvy team that values efficiency and innovation, with transparent task management and asynchronous communication—no red tape, just results.
* Impactful Role: Shape and lead social media strategies for a growing brand, making a significant impact on our audience and overall business success.
At TheSoul Publishing we don’t overthink. Start by doing this — if you think that this position suits your talents the best then apply now. Let’s start your life-changing experience!
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