MEDIK8 - SENIOR CRM EXECUTIVE (MAT COVER) Life as a Senior CRM Executive Medik8 is on an unstoppable journey of growth and we are now in an incredible position to scale globally, with our renewed focus on the USA, EMEA and APAC markets. You will be a part of our UK division and will provide critical support to the Head of Retention. This role will be pivotal in executing a customer centric, data-driven and creative CRM strategy to enhance customer engagement and retention, and increase long-term customer lifetime value. Through owning the creation and execution of channel activities (email and SMS), you will produce best in class communications to support our customer retention strategy and drive commercial objectives. Why you cannot miss this opportunity This is an incredibly exciting time to join the team as you will be working on two pioneering Medik8 projects - the continued roll out of personalisation across email and SMS via our new CDXP Bloomreach and next phase in the optimisation of loyalty programme. Working closely with our in-house Creative and Brand teams, and supporting Trade and Acquisition teams, your entrepreneurial and analytical skills will have a direct impact on retention activity and, in turn, overall revenue to the business. If you’d like to make a significant contribution to a leading brand in the skincare space, then get in touch Key responsibilities will include: Leads BAU channel activities on email and SMS for Brand and Trade priorities, optimising performance and ways of working. Drives plans and delivery of more complex 1-to-1 lifecycle communications to drive CLTV. Leads on some key initiatives to help shape the Loyalty proposition and ensures Loyalty programs are executed to increase levels of retention and conversion, reaping maximum ROI for the business. Delivers successful email marketing campaigns, ensuring all emails are planned, briefed and executed on time and according to business needs Leads A/B testing programme of content & creatives, reports on performance and key trading moments and leverages best practices to make recommendations for improvements The successful candidate will: Have experience in email marketing including managing targeted one-off campaigns and multi-step automated programmes (agency or in-house) Have experience in using CRM tools to set up and test campaigns, as well as optimise delivery including personalisation and dynamic content. Experience in using Bloomreach or a similar CDXP would be a plus Be data-driven and confident to measure metrics using Excel or equivalent Have strong analytical skills and ideally experience in using Google Analytics or equivalent to understand email behaviour Be an enthusiastic self-starter with strong planning and organisational skills Be detail-oriented and have meticulous proofreading skills About us Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp™ certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise. Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our pioneering CSA Philosophy® of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin. Culture & Benefits We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It’s just who we are Some of the perks of being part of the Medik8 team include: - 25 days holiday bank holidays - Flexible & Hybrid working - Private Medical Insurance Mental Health support - Employee Assistance Program (EAP) - Annual Performance Bonus - Long Service Awards - 75% discount Annual Product Allowance - Flexible Career opportunities - Up-skilling support regular Lunch & Learns - 2 Volunteering days per year - Matched Charitable Giving Scheme Want to do a little more research before you apply? Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram. At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work. Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60 of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you