Company Overview:
We've partnered with a dynamic, well known company in the food industry that boast a portfolio including a number of popular and growing brands. They are committed to innovation and quality in the food industry and offer a hybrid working policy with flexibility to work from home for up to two days a week, along with opportunities for periodic travel within the UK and Europe.
Role Summary:
An exciting opportunity has arisen for a high-energy and creative marketer to join the Marketing Team as the Senior Brand Manager and take charge of a number of important brands for the business. As the strategic marketing lead for a portfolio of brands, you will be focusing on building and developing brands in a fast-paced segment of the market. This role reports to the Marketing Manager.
Key Responsibilities:
* Lead the development and execution of strategic marketing plans for assigned brands, including annual and long-term strategies.
* Drive innovation projects, overseeing the launch of new products and brand renovations from concept to execution.
* Develop and implement communication strategies, campaign execution, and performance measurement.
* Manage relationships with third-party agencies and oversee the packaging design process.
* Analyse brand sales, financial data, and market insights to track performance and identify growth opportunities.
* Collaborate with commercial teams to create impactful in-store marketing initiatives that resonate with consumers.
Qualifications Required:
* FMCG marketing experience, ideally within the food sector.
* Proven success in leading new product development (NPD) and brand launches.
* Strong analytical skills with the ability to derive insights from data and communicate effectively with stakeholders.
* Excellent communication and presentation skills, with the ability to engage and influence key stakeholders.
* A proactive and dynamic individual with the capacity to manage multiple projects in a fast-paced environment.
* Knowledge of French is desirable but not essential.