Department: UK – Sales
Title: Senior National Account Manager
Mission: To maximize retailer accounts and maximize company profit
Job Summary: Responsible for profitably managing sales, forecasting and developing an existing portfolio of major UK accounts including. You will be responsible for driving growth across your account base, introducing new brands, and building strong relationships with your buyers.
Key Result Areas and Activities:
* Strategic Planning, Forecasting & Sales Planning and follow through
* Establish present retailers timelines for Spring Sales Presentations, Autumn Winter Sales Presentations, and order due dates
* Prepare Joint Business Plans for each buyer/ category, (Store count, catalogue, Web etc)
* Study accounts and propose promotional activity for the Business Plan such as print and catalogue ads, end caps, Save promotions, etc. for the account in a timely manner. This includes financial requirements.
* Maintain business plan throughout the whole year/ Season
* Prepare item forecast for each account and maintain the forecast throughout the season
* Present business plans to customer in line with retailer seasonal timescales
* Analyze EPOS data weekly, share insights and strategies with UK Head of Sales, MD and other Departments
* Proactively work with the account and Brand Marketing to find out retailer cross-licensing opportunities, in-store promotions, ad promotions, and license commitments regularly and in a timely manner. Once established, make sure company related licensed products are prominently represented in the retailers programs
* Work with customers merchandise/ stock team to ensure correct stock levels
* Proactively and timely follow through and close sales according to the sales plan
* Schedule, plan, and attend company sales meetings
* Provide competitions’ information and product needs for key accounts
* Monitor the achievement of Sales goals and variances to the business plan on a monthly basis
* Based on the Company’s strategic plan, develop short and long-term sales goals
Position Requirements
Skills/Knowledge/Ability:
* Current Toy industry experience of developing and maintaining sales relationships with national retail accounts with 5+ years in sales positions.
* To have existing relationships with the major retailers, but also able to present to new clients
* Strong presentation skills and experience for preview meetings with clients
* Strong negotiation skills and comfortable to challenge clients when required
* Able to demonstrate they can influence senior decision-makers
* Experience in assessing clients terms and challenging when required
* Must be self driven and a strategic thinker
* Ability to analyze risks and opportunities
* Ability to develop, present, achieve and monitor JBPs
* Ability to control and monitor financials (Marketing and promotional spend) with strong negotiation skills
* Ability to effectively communicate sales data and market info to other areas of the business
* Keeping up to date with products and competitors
* Strong excel skills with lookup and pivot tables
* Exceptional attention to detail
* Excellent problem solving skills
* Can do, positive attitude and good at finding solutions to problems