Job Title: Head of Marketing / Marketing Manager
Company: apo
Location: London, UK (Remote-friendly with occasional in-person meetings)
About Us:
apo is a pioneering wellness platform specializing in musculoskeletal (MSK) health, offering a holistic, AI-driven approach to empower patients and healthcare providers alike. Founded in 2024, apo combines cutting-edge technology with evidence-based insights to address MSK challenges through four pillars: Move, Discover, Nourish, and Unwind
For healthcare providers, apo delivers tools to enhance patient management, reduce healthcare burdens, and improve outcomes with home-based monitoring and data-driven insights. For patients, apo offers personalized, accessible care pathways that integrate physical, nutritional, and mental health approaches to foster sustainable well-being. Headquartered in London, England, apo positions itself as a leader in digital health innovation, driving positive change and better outcomes for patients and practitioners alike.
Key Responsibilities:
* Content Creation: Develop engaging, on-brand content across social media platforms, newsletters, blogs, and other mediums to establish apo as a thought leader in the MSK and digital health space.
* Social Media Management: Execute and manage apo’s social media strategy to grow engagement and drive waitlist sign-ups.
* Campaign Management: Create and execute low-cost, high-impact marketing campaigns to build awareness and excitement around apo’s launch.
* Brand Development: Shape apo’s brand identity, ensuring consistency in voice, visuals, and messaging across all touchpoints.
* Email Marketing: Design and implement email campaigns to nurture our waitlist and communicate value to early adopters and stakeholders.
* Analytics & Reporting: Track and analyze marketing performance metrics, delivering insights to refine strategies and optimize efforts.
* Cross-Functional Collaboration: Work closely with the founding team to align marketing initiatives with business goals and contribute to strategic planning.
* Growth & Future Leadership: This role has significant room for growth, with the potential to transition into a full-time leadership position, managing a team as apo scales.
Requirements:
* 3+ years of experience in marketing, preferably in startups, health tech, or wellness industries.
* A hands-on approach and willingness to roll up your sleeves in an early-stage environment.
* Exceptional content creation skills, including copywriting, storytelling, and basic graphic design (Canva, Adobe Suite, etc.).
* Strong understanding of social media platforms and trends, especially LinkedIn and Instagram.
* Proficiency in using marketing tools like email platforms (e.g., Mailchimp), scheduling tools (e.g., Buffer), and analytics (e.g., Google Analytics).
* Creativity and entrepreneurial mindset, with the ability to execute on limited budgets.
* Passion for health, wellness, and technology
What We Offer:
* The opportunity to work directly with the founding team in shaping the future of MSK healthcare.
* Flexibility to work remotely with a part-time commitment.
* A chance to grow with the company, transitioning into a leadership role and building a team as apo scales.
Please Note: This is a part-time role compensated in equity, with the potential to transition into a full-time position as the company scales. It offers significant growth opportunities, including the chance to play a key role in shaping the future of apo and building out a marketing team.