Responsible for managing the clients always-on display and social media strategy, working with our media and DCO agencies to deliver a test & learn roadmap that delivers incremental performance.AccountabilitiesManage always-on display and social media investment with a focus on driving incremental performance uplift ( searches on the site)Work with the Campaigns and Commercial Planning teams to ensure display and social channels deliver key commercial priorities (routes and cabins)Work with the media and DCO agencies to deliver a digital Test & Learn framework, utilising Dynamic Creative Optimisation (DCO)Analyse performance data to identify optimisation opportunities across creative and media leversWork with Managers to develop a reporting platform to measure digital performance and support weekly reporting, insight and optimisation decisionsBe the principle admin for digital activation and reporting platforms (Google DV360 and CM360)Support measurement and analytics stakeholders with digital media data requirements where requiredWork with Capability Manager and Digital Product team to recommend and support ons-site tagging requirementsManage approved and blocked site lists and monitor brand safety and inventory quality across display and paid socialManages Digital Performance Evaluation Framework (DPEF) to agree Looks and CPLk goals and track them over timeBehaviours / Attitudes I’m a role model for all brand behaviours and ways of working – I walk the talkI exude a can-do attitude I’m flexible and agile, always ready to adapt when things don’t go to planI’m an ambassador for my team My core traitsUncompromising in safety, security, process and regulatory requirementsBrand Role model Engaging approachable Total advocate for the BrandBe able to diffuse and deal with difficult situations Clear and articulate communicatorCan make tough decisions and think of innovative solutionsSkills / capabilitiesA performance mindset – constantly striving to improve performanceBe passionate about digital and dataUnderstand the role of digital display and social media in driving brand and purchase considerationA deep understanding of Google DV360 and CM360 platformsA proven ability to derive insight from data and make optimisation recommendations accordinglyA strong understanding of the digital media ecosystem including success metrics and KPIsAble to work collaboratively within a matrix organisationConfident at presenting insights and recommendations with convictions to a wide range of stakeholdersAn interest in travel and/or aviation is preferred but not necessaryQualifications / experience5+ years agency/client side experience planning and implementing programmatic and paid social media strategiesExperience managing DCO campaigns is preferred but not necessary