Sales Development Representative The Sales Development Representative (SDR) is responsible for driving lead generation, prospecting, and pipeline development. As part of the commercial organization, the candidate must be comfortable working in a fast-paced environment and collaborate with a team to engage with a wide variety of potential customers. This position requires excellent communication skills via both email and telephone. Candidates should be comfortable engaging with prospects and tracking that information in CRM software such as Salesforce, HubSpot or Microsoft Dynamics 365. As the face of the company to potential customers, it i s expected the candidate communicates with a high degree of speed and professionalism. Key Responsibilities: Lead Generation, Lead Qualification, and Prospecting: Identify, research, and qualify high-potential leads through various channels, including inbound inquiries, outbound outreach, social media and events. Conduct outbound calls and emails to engage prospects, introducing them to our solutions and identifying their needs. Develop targeted prospect lists and execute strategic outbound campaigns to engage decision-makers Customer Engagement: Effectively communicate the value proposition of our platform and services to prospective customers, tailoring messaging to their specific needs and challenges. Act as the first point of contact for potential clients, building strong relationships and providing an exceptional initial experience. Nurture a pipeline of prospects to ensure timely follow-ups and consistent communication. Collaboration with Sales and Marketing: Partner with Technical Sales Managers to schedule qualified meetings, consultations, and product demonstrations to ensure a seamless handoff of leads. Provide feedback to marketing on lead quality and campaign performance, contributing to the continuous improvement of outreach efforts. Regularly meet with regional Technical Sales Managers & Sales Director to discuss strategy, target geographies, and market opportunities. HubSpot and CRM Management: Proficiency in customer relationship management software such as HubSpot/Microsoft Dynamics/Salesforce systems. Utilize CRM tools to accurately track all lead interactions, maintain an organized pipeline, and ensure data integrity. Generate reports on outreach metrics, lead conversion rates, and pipeline health to share insights with the team. Familiarity with other sales tools such as LinkedIn Sales Navigator, email automation platforms, or similar tools. Professional Skills and Attributes: Excellent written and verbal communication skills with the ability to articulate complex concepts clearly and persuasively. Strong interpersonal skills with the ability to build rapport quickly. Highly organized, detail-oriented, and capable of managing multiple tasks simultaneously. Self-motivated, results-driven, and eager to work in a fast-paced, collaborative environment. A team player with a positive attitude and a willingness to learn and adapt Actively participate in training sessions and contribute to team discussions on best practices. Stay up-to-date on industry trends, market challenges, and competitive landscape to identify opportunities and refine outreach strategies. Minimum requirements: Education: BA or BS Experience: Minimum 2 years of experience as an SDR or in similar sales development role, preferable in life science. Proven track record of meeting or exceeding lead generation and meeting scheduling targets. Work Location: On-site, Morrisville, NC. Remote considered. Other: • Full time