Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
Job Description:
Please note this is a 12-month fixed term contract.
Spin Master is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube and GUND, and is the global toy licensee for other popular properties.
What will you work on?
The Senior Brand Manager has a direct brand responsibility for a portfolio of brands. They develop marketing plans to drive consumer demand and high levels of trade marketing engagement.
How will you create impact?
* Manage a portfolio of brands to exceed annual corporate goals – e.g. revenue, margin, market share, consumer demand. Lead the development of a UKI plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support
* Develop long term brand equity for key brands through a hands-on approach to managing your brands’ forecasting, sku management, retail activity and TV placement (where appropriate). Use all tools available (e.g. POS, Circana, brand health checks, mix management) to ensure high stock turns at retail and in our Spin Master warehouse
* Work with relevant international offices and GBT’s (Global Brand Teams) to develop UKI brand plans. Maintain high level of engagement with GBT teams and in regular GBT calls. Work with European marketing teams to share ideas, learnings and best practice
* Develop and manage consumer marketing campaigns within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers
* Work closely with relevant marketing agencies to develop UK marketing plans
* Where appropriate, work closely with licensors
* TLP Management. Manage mix/pricing to achieve annual financial objectives. Specifically manage item pricing to achieve margin goals, mix and marketing spends to deliver required DC % and $ levels
* Forecasting – closely work with Supply/Demand Planners and Sales Team to review and implement regular (minimum monthly) changes as part of Forecasting Reviews
* Produce tools necessary to support Sales Team on a regular basis – such as range plans, external media plans, brand promotional guidelines
* Be a key member of the wider team responsible for managing attendance at UK Toy Fair. Responsible for ensuring that your brands are well represented at Toy Fair. Attend UK Toy Fair and any other international toy fairs, as and when required
* Present and share knowledge with the wider UK team
What are your skills and experience?
* 5-7 years of consumer product brand management experience in a new product- oriented industry, preferably working with toy, entertainment, fashion, or other pop culture products
* Working knowledge of a variety of marketing tactics from social, digital, in-store and consumer promotions
* Experience working with international brands and retail distribution channels coupled with a university degree, or equivalent
* A track record of thriving in a growth oriented and changing environment
* Experience managing multiple projects at once in a fast paced, entrepreneurial environment
* Fluent in English with exceptional written and verbal communication and presentation skills
* Strong knowledge of PCs, Windows, MS Office, and Photoshop, coupled with excellent organisational and customer service skills
* Ability to both adapt to and manage changing priorities independently in a fast paced environment
* Excellent interpersonal skills and ability to work effectively with people at all levels within an international team environment
* Proven ability to get the job done while continuously taking initiate and pushing projects forward under tight deadlines
#LI-Hybrid #LI-HM
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
* Growth and Career Opportunities
* Flexible Work Hours
* Innovation, Collaboration and Fun
* Comprehensive Benefits
* Other fun Perks!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at JobsEU@spinmaster.com and we will work with you to meet your accessibility needs.
We do appreciate all interest; however only those selected for interview will be contacted.
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