Description
The Media Planning team are responsible for c.£58m worth of on-air promotional inventory across and all associated activity the network, including a further c.£10m of continuity & navigation activity and promo scheduling across the portfolio. The team's purpose is to help recruit, retain and navigate viewers around UKTV's brands in order to maximise viewing and drive network performance; both linear & on-demand.
Purpose of the role
The Media Planning Assistant will help implement on air plans for scripted content to ensure we retain audiences and grow both our linear channels & VOD platform. The Media Planning Assistant reports to the Media Planning Manager (scripted) and is responsible for overseeing the effective implementation of on-air campaigns for scripted content. Working closely with the Media Planner they will effectively implement on air & continuity plans for scripted content campaigns.
Key experience, knowledge, skills & personal qualities
* Assist Media Planners across the scripted team.
* Responsible for handing over schedules to deadlines, ensuring the schedule is complete and OFCOM compliant across all elements of on-air promotion and continuity.
* Create and set up promos in our scheduling system, ensuring that all promotional elements and campaign parameters are correct and fit for transmission.
* Implement the media planners' continuity plans within the scheduling systems i.e. setting up graphic and voiceover placeholders and generating accurate on-screen graphics.
* If required, take responsibility for producing weekly continuity and navigation plans ensuring optimal use of each channel's continuity allocation. Ensure plans are in line with campaigns, business focused, on brand, editorially sound and compliant with OFCOM guidelines.
* Prepare schedules for handovers adding and amending on-air elements ready for final checks, and ensure that any missing information is chased up.
* Assist the media planner in the administration of the designated channel's on-air promotional campaigns as required.
* Support the media planner in carrying out audience research and analysis which will aid the planning and evaluation of both promos and continuity.
* Manage the menu stills required for the channel as defined by the media planner and agreed by the Continuity Manager. Maintain the stills makelist, on-air data and workflow, being a key contact for stills delivery and liaising across the team to provide delivery updates.
* Maintain continuity announcements in the scheduling database.
* Schedule opted promos in accordance with platform requirements.
* Creation of a network cross-promotion report that aids in monitoring and maintenance of continuity reporting.
* Be willing to take on extra network duties beyond scripted content responsibilities.
* Assist the Network Media Planner in setting up campaigns within Optimiser and monitoring of campaigns versus plan.
* Harness team spirit across UKTV and collaborate with colleagues across the business to deliver successful projects and campaigns.
* Establish a strong relationship within Media Planning team, programming, creative, comms and continuity announcers.
* Deputise for media planners when required.
Who you are (Person Specification)
* Highly motivated with the ability to work both independently and as part of a team.
* Good communication and interpersonal skills.
* A genuine passion for TV and desire to learn.
* High degree of computer literacy and knowledge of Word, Excel and PowerPoint.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.
UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC. #J-18808-Ljbffr