Global Digital Marketing Specialist
Apply locations: HY EMEA UK Frimley
Time type: Full time
Posted on: Posted 3 Days Ago
Job requisition id: R6733
Job Title: Global Digital Marketing Specialist
Job Category: Marketing
Job Description
Primary Purpose
Global position supporting the execution of global marketing demand generation strategies that support lead generation and revenue growth. Responsible for global lead to revenue processes that generate new leads using digital lead-gen tools and actionable insights. Accountable for ensuring leads are properly triaged and entered in the CRM system for action and distribution. Responsible for ensuring data sets, integrations, and RPA processes support and augment lead to revenue reporting requirements.
Responsible for delivering actionable insights that measure customer engagement and marketing campaign success. Required to actively collaborate with sales, marketing, and dealers to align demand generation and early pipeline efforts, ensuring a cohesive approach to lead generation and revenue generation globally.
Accountable for coordinating Account Based Marketing process, campaigns, and measurement in conjunction with Global Major Accounts and Industry Marketing.
Key Accountabilities
* Demand Generation
* Lead Management
* Account Based Marketing
* Research & Insights
* Reporting & Analytics
Knowledge & Skills Required
* BA/BS degree required. Marketing and Data Analysis discipline preferred.
* 5 years relevant experience.
* Strong verbal and written interpersonal and communication skills
* Data Analysis & Insights
* CRM and Campaign & Channel Marketing experience
* Technology management & maintenance
* Influence & adaptability
Job Type: Permanent
Time Type: Full time
Work Hours: 39
Travel Required: No
Location: HY EMEA UK Frimley
Address: Centennial House
Zip Code: GU16 7SG
Field-Based: No
Relocation Assistance Available: No
Hyster-Yale Materials Handling, Inc., is a global leader dedicated to advancing the materials handling industry. We design, engineer, manufacture, sell and service a comprehensive line of lift trucks, attachments and power and technology solutions, marketed primarily under the Hyster and Yale brand names.
As one of the largest lift truck manufacturers, Hyster-Yale is not only committed to transforming the way the world moves materials from Port to Home, but also delivering optimal solutions that meet our customers’ needs while ensuring outstanding customer care.
Our achievements are driven by our people, our strong culture and commitment to our values, which are founded on a philosophy of integrity, respect and excellence. At Hyster-Yale, you can feel the loyalty from the inside out.
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