A well-established lifestyle and retail brand undergoing an exciting phase of digital evolution is seeking a Head of Digital Engagement to help shape and deliver the future of its online customer experience.
This is a unique opportunity to join a forward-thinking business that blends heritage with innovation, offering a chance to redefine digital commerce in a physical-meets-digital retail landscape.
About the Role:
In this pivotal position, you will lead the strategic direction and performance of digital platforms, transforming a traditional e-commerce presence into an engaging, experience-led digital destination.
This role requires a visionary mindset and hands-on leadership to create a seamless and story-rich customer journey across all touchpoints.
Key Responsibilities:
1. Own the long-term digital commerce strategy and roadmap, aligning it with broader brand evolution.
2. Develop immersive online experiences, integrating AI personalisation, storytelling, and hybrid retail activations.
3. Build a content-rich digital ecosystem that fosters community, loyalty, and conversion.
4. Drive SEO, performance optimisation, and data-led decision-making to enhance user experience.
5. Collaborate cross-functionally with commercial, marketing, and tech teams to deliver cohesive initiatives.
6. Ensure robust digital infrastructure, security, and technical performance.
7. Serve as a digital ambassador, advocating for innovation and customer-first thinking across the business.
What You Bring:
1. A track record of transforming and scaling digital commerce platforms.
2. Strategic and creative vision in experience-led retail or lifestyle sectors.
3. Deep understanding of UX, SEO, digital marketing, and customer engagement.
4. Confidence working independently and cross-departmentally in a fast-paced environment.
5. Passion for digital innovation and new retail models.
This opportunity is ideal for someone looking to make a real impact in a company where digital innovation is at the heart of its next chapter.
Location:
The role is based in Norwich, with the office attendance necessary once or twice a week as a minimum, so would be commutable from locations including Great Yarmouth, Lowestoft, King’s Lynn, Bury St Edmunds, Thetford, Dereham, Wymondham and further afield including Suffolk, Essex and Hertfordshire.
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