Marketing, Student Recruitment, Business Development and External Relations
1. Developing and leading the marketing, student recruitment and external relations strategy for the College, with an accompanying action plan.
2. Developing a suite of metrics and KPIs in support of the Marketing Strategy and as a key component of the annual business plan (Strategic Chapter): be accountable for performance against these KPIs.
3. Acting as a key adviser to the SLT, providing market research and data analysis to assist in strategic decision making, including curriculum planning and business development.
4. Leading and developing a high-performing marketing team to act proactively in promoting the College and its services, managing out-sourced marketing activities as appropriate.
5. Strategically leading the end-to-end student recruitment process supported by the Student Services Manager.
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