Foodservice Brand Manager
Based: Haddenham – Hybrid 50/50
Type of contract: Fixed-term for 12 months
Deliver UK Foodservice Brand & Marketing activities for our Condiments and Herbs, Spices & Seasonings brands: Schwartz, Frank’s RedHot, French’s Mustard, Cholula Hot Sauce and Cattlemen’s BBQ sauce.
This role offers a unique opportunity to shape the future of our brands in the Foodservice market across wholesalers, distributors & restaurants. You will be responsible for monitoring & driving profitable brand growth, managing new product development, and activating 2025 brand plans with agency partners.
As a Foodservice Brand Manager you will:
* Be responsible for executing brand plans & activations, working closely with the Commercial team & agency partners.
* Monitor KPIs & review activities, ensuring they are delivering against Commercial objectives.
* Manage A&P budget tracker, ensuring accurate allocation and tracking of expenses across initiatives.
* Monitor market trends, competitor activity and consumer insights to inform brand strategies and identify new opportunities for growth.
* Represent McCormick brands in quarterly customer meetings alongside our Commercial & Culinary teams.
* Confidently present category & consumer insights, brand plans and new product development to customers and internal stakeholders at varying levels of seniority.
* Lead in preparing and delivering innovation sessions with current and new End User customers.
* Be the Marketing lead in end-to-end new product development processes from concept to launch, working closely with cross-functional teams.
* Activate launch plans and deliver creative materials to ensure successful market introduction & long-term growth.
* Oversee digital communication platforms including brand website, social media & e-commerce channels in collaboration with agency partners.
* Work closely with agencies to create & implement new content & creative materials.
* Plan and organise brand presence at selected trade shows and customer events, ensuring impactful brand representation and effective engagement with key stakeholders including customers, partners & end users.
To be successful in this role you should:
* Have a Bachelor's degree in Marketing or other relevant degree.
* Offer proven experience in brand management, preferably within the Foodservice or FMCG sector.
* Have strong verbal and written communication skills, with the ability to present confidently to various stakeholders, including customers and senior management.
* Have strong commercial acumen with the ability to understand market dynamics, identify growth opportunities, and make data-driven decisions that align with overall business goals.
* Be skilled in Microsoft PowerPoint, Excel.
* Offer experience of using syndicated data resources to monitor market trends such as Nielsen, Mintel, Lumina Intelligence, TheFoodPeople.
* Ideally have experience of creative tools such as Canva.
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