Retail Sales Manager – London
Department: Retail
Employment Type: Permanent - Full Time
Location: All Brands, London
Description
We are looking for a dynamic and results-driven Retail Sales Manager to lead our London retail operations. As the driving force behind our brand’s success in the capital, you will inspire and lead your team across multiple London locations to deliver outstanding results. With a passion for people and excellence, you will champion the customer experience, elevate store performance, and foster a culture of collaboration and growth. This is an exciting opportunity to make a real impact, ensuring our London stores shine and our brand thrives in one of the world’s most competitive retail landscapes.
If you're a strategic leader with a passion for retail, customer experience, and team development, we want you to be part of our journey in London!
Key Responsibilities
Sales Performance & Strategy
* Drive sales performance across London stores, ensuring each location meets and exceeds revenue targets.
* Analyse sales data to identify trends, challenges, and opportunities specific to the London market, implementing insights to boost growth.
* Execute business initiatives to maximise in-store treatments and product sales, aligning with brand goals and retail partner expectations.
* Monitor KPIs such as conversion rates, average transaction value, and treatment bookings to optimise performance.
* Address underperformance with clear action plans, coaching, and development strategies tailored to London’s fast-paced retail environment.
People Leadership & Development
* Recruit, onboard, and train London-based store and treatment teams to deliver exceptional customer experiences.
* Conduct regular one-to-one performance reviews, providing feedback and clear development objectives.
* Lead talent and career development discussions, aligning team aspirations with business opportunities.
* Foster a culture of accountability, collaboration, and continuous improvement across all London locations.
* Partner with the People Business Partner to drive talent development initiatives, succession planning, and employee engagement in London.
Talent & Succession Planning
* Identify and nurture top talent within the London region, creating opportunities for growth and career progression.
* Develop a strong succession plan to ensure leadership readiness across all London locations.
Store Operations & Retail Partnerships
* Ensure all London locations meet brand standards in merchandising, treatments, and customer service.
* Build and maintain strong relationships with London-based retail partners to align on goals and in-store execution.
* Conduct regular store visits across the city to review operations, coach teams, and address challenges or opportunities.
* Oversee inventory levels to ensure product availability and smooth operation of retail and treatment services.
* Lead the successful execution of in-store events and activations, ensuring alignment with brand objectives and customer engagement.
Treatment Expertise
* Champion our brand’s treatment offerings, ensuring London teams are trained to deliver services to the highest standards.
* Monitor treatment bookings and performance, using customer feedback to enhance service quality.
* Collaborate with the education team to ensure treatment protocols are effectively implemented and consistently followed.
Financial & Operational Accountability
* Manage budgets for London locations, balancing cost control with exceptional customer experience.
* Provide performance reports, including sales results, treatment uptake, and staffing metrics, to senior leadership.
* Identify opportunities to improve operational efficiency while maintaining high standards.
Collaboration with Cross-Functional Teams
* Work closely with the education team to deliver impactful training that enhances product knowledge, treatment skills, and sales techniques.
* Partner with marketing to support London-based campaigns, promotions, and product launches that drive engagement and sales.
* Align with finance and operations teams to ensure compliance with budgets, policies, and procedures.
Skills, Knowledge and Expertise
* Proven experience (3+ years) in multi-site retail management, preferably within skincare, beauty, or luxury sectors, ideally in London.
* Demonstrated ability to lead, inspire, and develop teams to achieve strong sales performance and deliver exceptional customer experiences.
* Strong understanding of London retail operations, including merchandising, treatments, and customer engagement.
* Results-driven mindset, with a proven track record of meeting or exceeding sales targets in a competitive market.
* Experience conducting performance reviews, career development discussions, and building talent pipelines.
* Excellent interpersonal and communication skills, with the ability to build lasting relationships with teams and retail partners.
* Strong organisational and problem-solving abilities, with a focus on operational efficiency.
* Flexibility to travel across London to support stores and teams.
Benefits
* Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
* Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
* Generous Holiday Allowance, increasing with length of service
* Company Pension Scheme
* Bonus/Commission Scheme
* Healthcare Cash Plan (with Dental)
* Private Medical Insurance
* Employee Assistance Programme for all Associates and their families
* Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
* Much, much more!
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