Reed is the most recognised recruitment brand in the UK, with a rich history and reputation for improving lives through work, for over 60 years. Delivering recruitment solutions with many household brands throughout the UK and globally, we find new jobs and careers for people from many different backgrounds across multiple business sectors. We look for people who enjoy an inclusive and collaborative environment, who strive for performance and celebrate team success, in a rewarding career. Pay Range Salary: £28,000-30,000 Job Description Senior Marketing Executive £28-30K Northampton, hybrid Your new role… Working in the demand generation part of the marketing team responsible for executing multi-channel marketing tactics that drive inbound leads and accelerate touchpoints within our target audiences. You’ll strive to deliver marketing excellence and execute campaigns in a smart and efficient way, always pushing yourself to deliver best in class marketing and constantly looking for those small improvements to our marketing campaigns – playing a huge role in helping Reed become the first port of call for people who want to make smarter recruitment decisions. What you’ll be doing… Lead generation and routing: Support the digital marketing manager in sourcing, running and monitoring the best channels for inbound lead generation – ensuring our routing to sales is efficient. Marketing campaign planning: Planning, executing, optimising and reporting on digital marketing campaigns. Using tactics including paid social, paid search, landing pages and email. Local SEO: Ongoingly maintain and optimise our local search presence across our local office locations. Supported by external SEO agency and to drive up our organic search presence for key terms across the UK and producing monthly reports on review activity. Email marketing: Oversee the creation and send of central email marketing campaigns including newsletters, nurture emails and auto-replies. Sales enablement: Develop internal communications plans and build relationships with key sales stakeholders to empower our local sales teams to get the best from marketing campaigns and initiatives. Marketing automation: Use the full suite of marketing tools in HubSpot to plan and build marketing automations that deliver a great customer experience including workflows, lists and chatbots. Who we’re looking for A passionate marketer with around 3 years experience in B2B digital marketing Experience working in marketing automation platforms such as HubSpot, Marketo or Pardot Experience with running paid advertising across social media and Google desirable Someone who is not afraid to take ownership of tasks, projects and communicate effectively with various stakeholders, including the senior leadership team Someone who enjoys the challenge of learning new tactics regularly Feel what it’s like to truly belong… All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. Reed is an equal opportunities employer. We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity. We are a Mindful Employer and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria. As a proud signatory of the Armed Forces Covenant, we welcome applications from ex-services personnel, reservists and cadets and offer a guaranteed interview for applicants who meet the minimum criteria.