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Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikToks global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikToks purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?
Never. Courage? Always.
At TikTok, we create together and grow together. Thats how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.
We have an opening for a client-facing, customer service, detail-oriented Global Account Director to be based in London who will lead the global relationship with some of our largest Automotive partners. We are looking for a strategic leader with media experience that will work hand in hand with TikToks regional sales teams around the globe. The Account Director will be a crucial member of a growing team that will support the Global Accounts Team in meeting its objectives and providing best in class account management and customer service to clients, both internal and external.
Responsibilities
1. Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the Global Accounts and regional Sales team.
2. Serve as external product consultant educating clients and agencies on product solutions and best practices.
3. Work and collaborate with diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
4. Proactively lead product update discussions, educate global brands on TikToks new and existing products, and advise on best practices to drive incremental business opportunities.
5. Global Reporting & Analysis: On-going deal management and fulfilment analysis of spend, seasonality, bonus allocations and fulfillment, market participation and saturation.
6. Optimization Analysis: Internal - Product Suite, Rates, Seasonality, Campaign volume, Creative Production. External - Market, category and product engagement, best practices and innovation tracking, casework sharing.
7. Cross-Brand Sharing: Ensures learnings and innovation shared across the accounts and global network shared internally and across functions.
8. Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings.
9. Collect and share marketplace feedback and guide our account strategy.
10. Support and work with the regional sales team on pre-sale research and pitch process and collateral.
Qualifications
Minimum Qualifications
- Experience in digital advertising, ad sales, performance or brand marketing
- Expertise in digital marketing ad products including measurement solutions, encompassing experience with key performance indicators (KPIs) to drive data-driven strategies.
- Excellent collaboration skills.
- Ability to analyze data and identify insights to assess business performance.
- Proactive attitude with excellent project management, organizational, and analytical skills.
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders.
Preferred Qualifications
- Experience managing Automotive advertisers with strong understanding of their business, marketing and media challenges.
- Global experience operating at global networks in previous roles and deep understanding of nuances by region.
- Self-starter, a fast learner who has critical thinking
- Have a passion for TikTok
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform
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