Role: Product Marketing Manager Location: Bridgend (5 days per week)
Located in South Wales, this established company is the undisputed leader in a high-growth sector in the sports industry. Our client has two of the industry's two leading brands and millions of fans regularly view them via Sky Sports. The Product Marketing Manager will be responsible for managing the product strategy, from creation through to implementation, delivering on positioning, life cycle and go-to-market strategies. You will support new product development and deliver pricing and promotion strategies through informed data and marketing best practices.
You will become an expert in the characteristics and positioning of the organisation's brand, product, and services. You will drive new product launches with effective project management, go-to-market marketing execution and monitor post-launch performance
Experience in the FMCG industry
Product Marketing:
~ Drive product campaigns from market opportunity assessment to execution including developing the business case, market research, marketing, and support plans.
Analyse performance data and deliver appropriate pricing and promotion tactics
Vast product-specific marketing experience, including creating go-to-market plans for new and existing products.
Demonstrable experience in managing marketing campaigns from concept to completion.
Proven track record in go-to-market product launches and marketing campaigns.
Strong project management skills and managing timelines and milestones.
For immediate consideration please send in your CV today.