Company Description/ Business Unit Job Title: Retention Analyst Location: Basingstoke – Hybrid – Two Days In Office Employment Type: Full-Time/Permanent Salary: Competitive Salary and up-to 10% Bonus Hours: Monday-Friday AA Summary Assuming The AA is just about roadside help? There’s more to us than meets the eye. The AA is one of the UK’s most well-known and trusted brands. We provide a range of services to millions of customers, from roadside assistance, financial services to insurance and driving lessons. Our mission is to help keep Britain moving, and we’re looking for dedicated individuals to join our team. Are you ready to join? This is the job As a key player in optimising B2C Breakdown Retention performance, you'll deliver insightful analysis that drives informed decision-making and enhances customer outcomes. You'll produce dynamic reports and models, honing your technical skills while providing both regular and ad-hoc analysis. Your work will support commercial retention marketing and empower the inbound and outbound retention contact centre teams to achieve their goals. What will I be doing? Produce regular and ad-hoc analysis to understand retention performance versus forecast, working alongside a second Commercial Analyst. Analyse inbound and outbound contact centre performance to improve understanding of commercial save and discount drivers. Collaborate with marketing and contact centre colleagues to measure the performance of retention initiatives. Support the creation and maintenance of dashboards and reports that are easily understandable for the team and wider stakeholders. Assist the commercial and marketing teams in better understanding the drivers of retention. Review raw data structure to ensure reporting accuracy and data integrity. What do I need? Commercial and analytical experience are essential, ideally in a similar role and in a in a similar organisation such as financial services, contact centre, insurance. Strong problem-solving skills, including the use of appropriate analytical techniques to draw conclusions and solve a range of business problems, as well as the ability to organise, filter, and augment data appropriately. Highly numerical with experience in logical thinking and the ability to communicate complex topics effectively. Ability to learn new skills quickly and apply them in new situations. Capable of working under pressure and using judgment to provide appropriate answers within required timescales. Experience with data manipulation and relevant analytical tools, which could include Excel, SQL, Python, Databricks, and Power BI. Preferably, a degree-level qualification or equivalent in a relevant commercial or analytical subject area (e.g., maths, science, engineering) A curious mindset and a willingness to get stuck into the data to answer business questions Additional information Benefits We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: 25 days annual leave plus bank holidays holiday buying scheme Worksave pension scheme with up to 7% employer contribution Free AA breakdown membership from Day 1 plus 50% discount for family and friends Discounts on AA products including car and home insurance Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more Company funded life assurance Diverse learning and development opportunities to support you to progress in your career Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family Plus, so much more We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.