Job Description
Responsibilities:
⁃Development of a trade strategy aligned with the HQ and local brand strategy;
⁃Take ownership of, and manage, a customer management business process that ensures effective communication and liaison between Sales, Marketing, and other departments in order to optimize key business opportunities.
⁃Develop focused trade strategies for the category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.
⁃Category analysis and data analytics using Advisor to identify distribution gaps, and channel development opportunities in the assigned categories and brand portfolio.
⁃Ensure full understanding of changing trade dynamics and development in the retail industry, in order to recommend effective channel & sales strategies that will give the Company a competitive edge.
⁃Design and monitor a competitive activity feedback report to track the frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
⁃Keep track, analyze and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.
⁃Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company’s objectives.
⁃Interact with Marketing regarding deadlines / lead time required for promotions, pack/price changes, new products, etc in order to ensure effective implementation by the sales force.
⁃Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
⁃Consolidate internal price control program for all products, implementing and administering pricing alignment.
⁃To ascertain new product launches, distribution tracking, secondary displays.
Requirements:
-Bachelor's Degree or Post Graduate Degree in Marketing, Sales, or Management
⁃At least 5 years or above in marketing or sales/business development
-Experience in sales, trade, and category experience in the FMCG market is an advantage
⁃Good categorization and space management skills, analytical skills.
⁃Good presentation, interpersonal, communication skills and a team player.
⁃Proficient in Excel & PowerPoint tools
-Fluent in Mandarin and English