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Location: Sheffield, UK (Applicants need to be located within 30-minutes commute of Sheffield or be prepared to relocate).
Visa Sponsorship: Not available. Only UK Citizens or applicants with Indefinite Leave to Remain in the UK (ILR) will be considered.
Job Overview:
QUICKPLAY is seeking an experienced SEO and Copywriting Specialist to drive organic traffic, enhance online visibility, and increase revenue through search engine optimization and compelling content across our worldwide Shopify stores and Amazon marketplace listings. The ideal candidate will have a strong technical SEO background, hands-on experience with e-commerce platforms like Shopify, and exceptional copywriting skills to create optimized product listings and user-focused content (blogs, guides etc). This role will involve developing and executing an SEO strategy tailored to QUICKPLAY's innovative football and sports equipment products while collaborating with the product, ecommerce and creative teams to align content with brand goals.
Key Responsibilities:
* SEO Strategy and Execution: Conduct technical SEO audits using tools (e.g Google Search Console, Screaming Frog, and Ubersuggest) to identify and resolve site-wide issues.
* Perform keyword research and competitor GAP analysis to target high-value commercial terms (e.g., "football goals") and long-tail informational queries (e.g., "how to improve football passing").
* Optimize on-page elements (meta titles, descriptions, headings, internal linking) for collection and product pages to improve relevancy & ranking.
* Monitor and report on keyword rankings, organic traffic, and conversions using tracking tools.
* Content Creation and Optimization: Write and optimize category descriptions, product pages, and blog posts to target specific keywords and enhance user engagement.
* Develop a content marketing plan focusing on long-tail keywords, producing 3-5 high-quality articles per month for the Shopify blog (e.g., "best football training equipment for kids" and "football goal size buying guide"). Optimize unique versions of this content for different markets (e.g. US vs UK).
* Use AI tools to assist in content ideation and optimization, ensuring alignment with SEO goals and not to over-rely on it.
* Recommend and implement landing pages to capture user intent and boost visibility in search results.
* Link Building and Off-Site SEO: Design and execute a link-building strategy to acquire high-quality, niche-relevant backlinks (e.g., from sports blogs, resource pages) using outreach, press requests, and existing brand mentions.
* Conduct a link detox audit using tools to identify and disavow toxic links, protecting site authority.
* Collaborate with external partners (e.g. bloggers & publishers) to secure mentions and links that enhance domain trust.
* Platform Management: Implement SEO and content changes directly in Shopify, including metadata updates, internal linking adjustments, and blog publishing.
* Recommend technical enhancements (e.g., plugins, design tweaks) to the web development (ecommerce) team as needed.
* Performance Analysis: Analyze competitor performance (e.g., authority scores, organic traffic) to identify gaps and opportunities.
* Provide monthly reports on traffic trends, keyword positions, and ROI, using data from Google Analytics, Search Console, and third-party tools.
Skills and Qualifications:
* Experience: 3+ years in SEO and copywriting, preferably in e-commerce or sports-related industries. We sell a lot of football goals, so a passion for football is a benefit.
* Technical Skills: Proficiency with SEO tools (Google Search Console, Screaming Frog, Ubersuggest, Ahrefs, Semrush) and content platforms.
* Copywriting Ability: Exceptional writing skills with a knack for crafting persuasive, keyword-rich content that balances SEO and user appeal.
* Analytical Mindset: Strong data analysis skills to interpret performance metrics and adjust strategies accordingly.
* Link-Building Expertise: Proven success in securing high-quality backlinks through outreach and relationship-building.
* Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
* Bonus Skills: Experience with AI content tools, digital PR, or sports marketing.
Personal Attributes:
* Detail-oriented with a proactive, hands-on approach to problem-solving.
* Creative thinker who can translate technical insights into engaging content.
* Collaborative team player comfortable working independently or with developers/marketers.
* Results-driven with a focus on measurable outcomes (traffic, rankings, revenue).
In Person Working Requirement: Applicants must be located within a 30-minute drive of Sheffield or be prepared to relocate to the area. Developing an in-depth knowledge of our product range and having a close working relationship with the team is essential to this role, therefore only applicants who can work in-person will be considered. Overseas applicants / those wishing to work fully remote will be rejected.
In return we offer:
* Flexible 5 day working. You may be required to work outside of ‘normal’ UK working hours across multiple time zones including our US business based on the West Coast. In return we offer flexible hours across the working week to suit you and the company.
* A friendly, welcoming, and ambitious working environment.
* Company pension
* Cycle to work scheme
* Flexitime
* Private medical insurance.
* Health/wellness scheme subsidising active living.
* Full-Time position.
* Annual Salary: negotiable based on experience.
How to Apply: Interested candidates should submit their resume detailing their relevant experience and why they are the ideal fit for this role.
Company Overview:
QUICKPLAY is a leading brand in the sports equipment market, renowned for designing and manufacturing innovative sports training gear. Established in 2007, the company operates worldwide, offering a wide range of products including football goals, rebounders, and other training equipment. QUICKPLAY is dedicated to quality, design, and innovation, with all products developed in-house and used worldwide by professional clubs, teams, schools, and players of all levels. At QUICKPLAY we pride ourselves on excellent customer service and a commitment to making high-quality sports training equipment accessible and fairly priced.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail
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