About the Role: We are looking for a candidate who is proficient in developing solutions with Google Analytics, tracking user activity, and drawing insights from the information collected. The perfect candidate will have a wide-ranging proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), as well as other tracking mechanisms. Important Skills: - Expertise in Google Analytics platforms - Additional knowledge of Adobe analytics is preferred - Technical proficiency with JavaScript and tag management systems Key Responsibilities: - Set up, maintain, and update Google Analytics 4 (GA4) and Google Tag Manager (GTM). - Create advanced tracking solutions in GTM by writing custom JavaScript code. - Create and manage tailor-made tracking systems for the company's digital applications and websites. - Configure event tracking, goal tracking, and conversion goal tracking. - Establish and refine data layers to provide for greater tracking flexibility. - Use Google Tag Assistant, GA Debugger, and other Chrome DevTools to troubleshoot and debug tracking issues. - Collaborate with marketing, UX, and developers to ensure the maximization of data for the decisions made. - Connect other services with GA4 like Google Advertisements, Facebook Pixel, BigQuery, and Looker Studio. - Observe privacy regulations like GDPR, CCPA, and other regulations. - Analyse data, compile reports, and make recommendations based on these insights - Mapping Adobe Analytics variables and dimensions to their equivalent Google Analytics counterparts. - Implementing data validation checks to ensure data accuracy during the migration process. - Installing and configuring Google Analytics tracking codes on websites, replacing existing tracking codes if required. - Customizing event tracking and user interactions to align with existing Analytics reporting needs. - Creating new dashboards and reports in Google Analytics that mirror the key metrics previously monitored using any other tools like Adobe Analytics. - Customizing visualizations and data filters to meet specific business requirements. - Understanding of Analytics features, including tag management systems like Adobe Launch and Google Tag Manager. - Working closely with marketing teams to understand their reporting needs and ensure a seamless transition to Google Analytics. - Communicating with developers to implement necessary tracking code changes on websites. Required Skills & Qualifications: - Good experience in Google Analytics, Google Tag Manager, and tracking implementations. - Knowledge of GA4 event; basic tracking and the configuration of GA4 properties. - Hands-on experience with JavaScript, Regular Expressions(Regex), and data layer management. - Experience with Google BigQuery, SQL, and data visualization tools. - Must be familiar with debugging tools such as Google Tag Assistant, DataLayer Inspector, and Console Debugging. - Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.).Server-side tagging experience(a nice to have but not a must). Strong analytical and problem-solving capabilities. Additiona desired Skills: - Dashboarding and reporting skills using BI tools like Power BI/Tableau - Intermediate data engineering skills to handle data transformations and ELT jobs Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.