About the Role: We are looking for a candidate who is proficient in developing solutions with Google Analytics, tracking user activity, and drawing insights from the information collected. The perfect candidate will have a wide-ranging proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), as well as other tracking mechanisms. Important Skills: - Expertise in Google Analytics platforms - Additional knowledge of Adobe analytics is preferred - Technical proficiency with JavaScript and tag management systems Key Responsibilities: - Set up, maintain, and update Google Analytics 4 (GA4) and Google Tag Manager (GTM). - Create advanced tracking solutions in GTM by writing custom JavaScript code. - Create and manage tailor-made tracking systems for the company's digital applications and websites. - Configure event tracking, goal tracking, and conversion goal tracking. - Establish and refine data layers to provide for greater tracking flexibility. - Use Google Tag Assistant, GA Debugger, and other Chrome DevTools to troubleshoot and debug tracking issues. - Collaborate with marketing, UX, and developers to ensure the maximization of data for the decisions made. - Connect other services with GA4 like Google Advertisements, Facebook Pixel, BigQuery, and Looker Studio. - Observe privacy regulations like GDPR, CCPA, and other regulations. - Analyse data, compile reports, and make recommendations based on these insights - Mapping Adobe Analytics variables and dimensions to their equivalent Google Analytics counterparts. - Implementing data validation checks to ensure data accuracy during the migration process. - Installing and configuring Google Analytics tracking codes on websites, replacing existing tracking codes if required. - Customizing event tracking and user interactions to align with existing Analytics reporting needs. - Creating new dashboards and reports in Google Analytics that mirror the key metrics previously monitored using any other tools like Adobe Analytics. - Customizing visualizations and data filters to meet specific business requirements. - Understanding of Analytics features, including tag management systems like Adobe Launch and Google Tag Manager. - Working closely with marketing teams to understand their reporting needs and ensure a seamless transition to Google Analytics. - Communicating with developers to implement necessary tracking code changes on websites. Required Skills & Qualifications: - Good experience in Google Analytics, Google Tag Manager, and tracking implementations. - Knowledge of GA4 event; basic tracking and the configuration of GA4 properties. - Hands-on experience with JavaScript, Regular Expressions(Regex), and data layer management. - Experience with Google BigQuery, SQL, and data visualization tools. - Must be familiar with debugging tools such as Google Tag Assistant, DataLayer Inspector, and Console Debugging. - Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.).Server-side tagging experience(a nice to have but not a must). Strong analytical and problem-solving capabilities. Additiona desired Skills: - Dashboarding and reporting skills using BI tools like Power BI/Tableau - Intermediate data engineering skills to handle data transformations and ELT jobs