Advocacy Internship - L'Oréal Luxe
Based: White City, London
Duration: 1 Year
Start Dates: Monday 30th June 2025
Application Deadlines: January Opening
Annual Salary: £24,000 per annum
Overview:
At L'Oréal Luxe, influencer marketing, press coverage, and events are crucial for connecting our 20+ international brands with the right audiences. Each brand possesses a unique voice, demanding tailored advocacy strategies and a blend of creativity and perseverance. As an Advocacy Intern, you'll be the human face of these brands, contributing to everything from product launches and influencer trips to innovative PR mailouts. This role needs a strong team player with a passion for social media and the beauty industry. Working within the press office, you'll collaborate with internal teams and external agency partners to shape and deliver our brand narratives to press and influencers. You'll manage your own projects, gaining exposure to senior management while supporting the day-to-day operations of the advocacy team.
Project Ownership: Conceptualize and execute your own influencer activations, such as targeted influencer mailers, to drive measurable results. This includes end-to-end project management, from ideation to analysis.
Data Analysis & Strategy: Develop proficiency in using data analysis to inform advocacy strategies and optimize campaign performance.
Your contribution is crucial: Our Advocacy Interns are integral to achieving our advocacy goals and maintaining a positive brand image. In today's dynamic and increasingly digital beauty landscape, your work will be essential for successful product launches and sustained brand growth.
Day-to-Day you will:
1. Manage external agency partners to deliver engaging content and mailers.
2. Assist in the organization and execution of events, ensuring seamless logistics and impactful experiences.
3. Utilize tracking platforms (Traackr/MIM) to analyse campaign performance and provide actionable insights.
4. Monitor influencer activity and press coverage, identifying and sharing key wins with relevant teams.
5. Collaborate closely with marketing, media, and activation teams to execute successful product launches.
6. Manage daily press office functions, including responding to urgent mailers and information requests. This involves utilizing stock ordering and warehouse systems (Linney/NCO) and postal services (DSV).
What does success look like?
1. Operational Excellence: Mastering your responsibilities and ensuring the smooth operation of the press office is foundational to success.
2. Influencer Activation: Demonstrating initiative by creating and executing impactful influencer activations that drive tangible results.
3. Data-Driven Insights: Developing the ability to analyse data and translate insights into actionable strategies for advocacy.
To be successful, you will need to have:
1. Excellent written and verbal communication skills.
2. Strong understanding of the beauty industry and current trends.
3. Analytical mindset combined with a passion for business operations.
4. Strong numeracy and computer literacy, particularly in Excel and PowerPoint.
5. Excellent networking skills and the ability to interact effectively with various departments.
6. Solid understanding of the beauty influencer landscape.
7. Keen eye for visually appealing and engaging social media content.
This internship offers valuable opportunities to develop skills in:
1. Influencer Marketing
2. Communications
3. Project Analysis & Reporting
To Apply:
Please visit loreal.com/careers for current internship opportunities and application instructions. We encourage you to explore our website to learn more about L'Oréal Luxe and our diverse portfolio of brands. #J-18808-Ljbffr